What you need to know about YouTube SEO and a little more
SEO for YouTube is the set of strategies for optimizing channels and videos to improve their positioning in search results. YouTube is the main video platform on the Internet and is also considered one of the main search engines. Therefore, it is important to know how to optimize your content there.
Valentina Giraldo
Aug 28, 21 | 17 min read
Learn how to optimize your YouTube channel with SEO techniques for this platform
Reading time: 14 minutes
Brands are increasingly adopting a variety of SEO strategies for YouTube. After all, who wouldn’t want to be among the top search results on the leading video platform on the Internet?
YouTube is an Internet phenomenon. Created in 2005, it won over so many users that it caught the attention of Google. It didn’t take long for the search engine to buy it in 2006 and transform it into a giant.
The platform played an essential role in transforming
videos into one of the main content formats, both for consumption and for Digital Marketing .
Thanks to him, videos became democratic: today, any person, or brand, can publish and view an infinite amount of audiovisual content on the web.
And with so many videos on the platform, YouTube was forced to organize all that content into its search tool.
To have a good experience on the niger email list 150000 contact leads platform, users should easily find the videos they are interested in. That is why the platform created an algorithm capable of positioning the best content for each search.
Thus, today, channels have a challenge: those who want more visibility must adopt video optimization strategies so that they appear better positioned .
We know these strategies as SEO for YouTube. And that is what we will talk about in this article.
Join us now and learn all about the topic!
What is SEO for YouTube?
Before we look at what SEO is for YouTube, it is worth first understanding what SEO is.
Search Engine Optimization is the set of user experience optimization strategies , which aims to improve the positioning of a page in search engines.
It includes programming , design , content production and links to other websites , so that search engines consider that page to be the best result for what the user is looking for.
Of course, when we talk about SEO, we’re aiming to conquer the top positions on Google. After all, that Internet giant dominates more than 90% of searches worldwide. Bing, Yahoo! and Baidu are other search engines that take up the rest of that number.
Google has a mission : “to organize the world’s
information and make it useful and accessible to everyone.” In other words, by crawling, indexing and ranking web content, the search engine wants users to find the best results for their searches.
The user’s search and browsing history, as well as that of Google, are important factors in personalizing the results page. But for those who publish content on YouTube, it is important to know that the algorithm also adopts criteria of engagement and channel optimization to position the results.
For example, a video that properly fills out the title, tags and description fields tends to rank better than one that doesn’t.
A YouTube channel that usually receives several comments and likes also ranks better than one that does not have good engagement.
Why does this happen? Because the platform understands that these videos provide a more valuable experience to the user.
And that is also what Google’s own situational leadership: theory and examples according to hersey and blanchard algorithm understands. Since the search engine and YouTube belong to the same company, there is an integration between both platforms.
That’s why when you do a search on Google, the search engine also presents you with video content, both from YouTube and from other platforms that are more relevant to that search.
Look at the following example:
Therefore, the SEO optimizations you make by lists for YouTube are valid both within the platform and also for competing for space in Google searches .