What is evergreen content? We show you how to create evergreen content on your blog

Even if you’ve never heard of evergreen content, you’ve probably already come across and read several of them. This post is an example of this type of content, and we’ll mention it later.

Vitor Pecanha

Aug 18, 21 | 14 min read
What is evergreen content and how to create it to delight your audience
Reading time: 11 minutes
Let’s say one day you need to search for a video that teaches “how to change a car tire” and you find two options: one published in 2005 and another published last month.

Comparing only this information, which video do you think would teach you how to change the tire?

There probably wouldn’t be a difference, right? After all, the technique for changing a tire hasn’t changed for a long time .

This is the main characteristic of evergreen

content or perennial content , as it is also known.

In fact, much of the content you read, hear, or watch on the Internet can be classified as evergreen content, especially if it is introductory or practical content.

This type of content is an option that cannot be missing in any Content Marketing strategy . That is why we wrote this post with everything you need to know to get started.

What is evergreen content?
Evergreen is a type of material that deals portuguese timor email list 100000 contact leads with timeless themes, remaining relevant long after its publication.

In addition to this type of content, there are also news and opinion content. You can find examples of both on our blog.

When we write about recent changes in Marketing , for example, we are investing in news content . It is important because it presents current issues, commented on in “real time” by our team of editors.

With this, we attract the public that seeks to stay up to date on topics related to Marketing.

On the other hand, we also have content such as this Digital Marketing guide or this other one on how to create a blog .

They were written over a year ago, but if you want to learn about Digital Marketing or start a blog, by reading these articles you will continue to find relevant and totally current content (even more so because we always update our content).

These last two examples are evergreen content.

With them, we attract the public that is studying Digital Marketing, looking for more complete content on a concept or a practical guide to the first steps to having a blog.

This same audience may also want to stay up to date and consume news content. That’s why it’s important to combine the two types in your Content Marketing strategy .

To better understand the origin of the name, we can make a literal translation: evergreen means “always green” and this type of content is also known by this name. The reason for its name is because these texts never age , that is, they have an indefinite or, at least, very long validity period.

It is content that should last at least 2 years, but preferably much longer than that.

On the other hand, news content has a short shelf life. But it remains important, as it usually brings very good immediate results.

Why is evergreen content important?
The main premise of Content Marketing continues to be relevance. By frequently creating and disseminating content that is relevant to your buyer persona , you are attracting potential customers on a recurring and sustainable basis.

Evergreen content plays a fundamental role in this strategy for four main reasons.

1. Strengthen your brand authority

Knowledge and authority are inseparable: whoever has one ends up having the other.

Brands that demonstrate and share this knowledge are seen as more trustworthy by the public, which naturally translates into more sales for the company.

At this point, evergreen content is essential.

This is because they can be both conceptual and introductory to any given subject, as well as practical guides and recipes. In any case, your brand is offering knowledge with no expiration date .

This is something that readers will remember for a long time and will immediately associate this knowledge with your brand.

This association reinforces your authority

positioning your brand as a reference on the subject .

2. Has high potential to receive links
Authority is so important that it is one of the main criteria Google uses to calculate page rankings and order them in search results.

To calculate this authority, Google looks b2b software marketing: everything you need to know in 2023 at the quantity and, above all, the quality of links that the page receives .

Having plenty of links pointing to your page—and having these links come from a variety of other authoritative pages—is one of the most important factors for SEO .

When it comes to getting links, evergreen content has two great virtues:

Since it can be a well-founded conceptual piece of content or a practical guide, it becomes relevant to a fairly wide audience. Other sites that aim to deliver quality content will want to reference your articles .
Since it doesn’t age, it will continue to receive new links for longer , which will continue to increase the authority of the page.
They basically help you get cg leads quality and quantity of links!