The race for first place: learn how to understand your positioning on Google

Google ranking is the position occupied by a website in the results pages of search engines like Google for the keywords entered by users in search engines.

Guest Author

Aug 31, 21 | 7 min read

Reading time: 5 minutes
If you have a website or blog, you may have already done the exercise of typing its name or keywords into the Google search engine to see where it appears.

And the first page of search engine results is the most coveted place on the entire Internet… Everyone wants to be there!

Although achieving this is not impossible

it is a task that requires patience, disciplined work and constant monitoring

 

But why is it so important to achieve this positioning and how to measure it properly? Let’s start at the beginning…

What is Google positioning?
How do I know my positioning on Google?
To finish
What is Google positioning?
Positioning is the place your website occupies in search engine results when certain keywords are searched.

Generally, results that appear on morocco email list 800000 contact leads the first page receive the most clicks, especially if they are ranked higher.

There are two types of results:

Paid results
They are the first ones you see on the results page and appear with the word “Ad” on the left side.

Because they are paid, they have less credibility, so they don’t get as many clicks as one might think. According to SERPLAB , between 70% and 80% of users “skip” these ads and go directly to the organic results.

Organic results
These are the results that appear “naturally” in the search engine, and do not have the “ad” label. The first organic results are the ones that give users the most confidence. This is why they receive more clicks.

This organic positioning depends on several factors. Basically, search engines like Google evaluate the relevance and authority of your pages with respect to the term or keyword chosen by the user, in order to present the results that are most closely related to their search.

To reach that desired position, there are SEO techniques, the purpose of which is to optimize your pages so that, little by little, they appear in those first positions.

So knowing your web positioning is very important when evaluating your SEO strategies and analyzing their effectiveness, in order to make the necessary adjustments and reach the coveted top.

Having a well-positioned site means:

bring more traffic to your website,
have greater visibility
and higher conversion rates.
Who doesn’t like the sound of that?

Learn more about what positioning is and the strategies that exist to maintain it by downloading the complete SEO guide:

SEO Ebook
Complete guide to reach the first position on Google!

How do I know my positioning on Google?
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If, as I mentioned before, you actually did the exercise of searching for your keywords on Google, let me tell you that this is not the best way to know your positioning.

Why? Because Google adapts the results it shows you based on your geographic location, search history, the sites you visit, and even your Google account.

But don’t worry, here are some techniques that you can put into practice with the following resources:

1. Incognito browser
Private or incognito browsing prevents hubspot integrations, what are they? Google from remembering your history, cookies, browsing data, etc.

So when you enter the search engine in incognito mode and type in your keywords, you have a higher chance of receiving an objective results page.

The advantage of this method is that it is very easy to implement, and it does not involve registering, paying or downloading anything.

The disadvantage is that it does not provide you with other types of information that you can find in some SEO tools that I will show you later.

If you don’t know how to activate private by lists browsing in Chrome, you can go to this Google link . You can also do it in Mozilla Firefox .