The killer techniques to create valuable content in your marketing strategy and delight your audience
From startups to Fortune 500 companies, everyone is boarding the ship called “Content Marketing” in search of generating valuable content.
Valentina Giraldo
Sep 2, 21 | 7 min read
Discover what valuable content is and how to create it in your marketing strategy
Reading time: 6 minutes
In the context of digital transformation in which we find ourselves, this is an effective strategy to gain quality leads, improve the retention rate, increase sales and increase engagement.
Creating content in a marketing strategy requires real resources. Writing blogs, producing infographics and editing videos requires good practices, time, talent and investment.
In a market worth approximately $300 billion , are you willing to sit out? I don’t think so!
By the end of this quality content that we have created for you, you will end up answering the following questions:
What can be considered valuable content
6 ideal practices to create valuable content
Why should your company implement Content Marketing?
How to define a strategy to create valuable content?
Keep going, there’s a lot you need to know!
What can be considered valuable content?
This is any content or list of palestinian territories consumer email information that is unique, original or exclusive that a particular target audience cannot obtain anywhere else .
Some examples of valuable content include videos, case studies, research analysis, white papers, promotional offers, tutorials, blog posts , and anything else related to Content Marketing and its best practices.
Because it provides real value, it tends to be popular with readers and rewarded by SERPs , to be among the first searches on Google, Yahoo! or Bing; even if you are in a paid advertising campaign, in this case you should apply Search Engine Marketing .
You have to think of valuable content like
a carefully presented multi-course meal at a new gourmet restaurant, months later diners fondly remember that dish and search your social media json file: what is it and what is it used for on web pages? pages and find your website, where they find your blog, social media, and everything about your restaurant.
To differentiate it, and although you may not believe it, we could say that McDonald’s has “low value content.”
Even if they have an impressive Digital and traditional Marketing campaign on every corner, their own success means that it is not something you are going to tell your friends about. After all, everyone knows what a Happy Meal, a Big Mac, and its presentation, among other elements, look like, right?
6 ideal practices to create valuable content
If you haven’t created a documented bz lists Content Marketing strategy, don’t worry, about 63% of companies are in the same situation. But, this has to end!
Below we will detail the 6 most important practices you need to know to create valuable content: