The 5W formula applied to the Communication Strategy
Communication strategy applying the 5W
The 5W formula is known to be the simplest and most complete way of presenting information and is used in both journalism and in scientific and police investigation processes.
It is about presenting information to taiwan telemarketing the user in a way that they can easily understand the message they receive. When creating the Communication Strategy, we can apply the 5Ws to effectively deliver our content to the user.
Who? – Who?
Who, in this case? We need to look 5W formula for the people who are interested in us , who we are addressing, in order to adjust the message and reach those who interest us. But also who we are and what makes us stand out.
What? – What?
What message do we want to send and in what format? Content that is interesting for the user, useful and that they can apply in their daily life will make us gain relevance within our sector.
Where? – Where?
Is it a post, an infographic or a video? situational leadership: theory and examples according to hersey and blanchard It is necessary to be clear about what type of content we are going to distribute in order to choose the appropriate channel.
When? – When?
You need to know when your audienc 5W formula is most receptive to sending your message during their time slot.
Why? – Why?
Is what we are saying really useful for the user? Why? In the information age, fresh list it is the audience who decides and has decided that they want quality content . We have to make sure that this content is within your brand.
Bonus: How?
It is not a W because, in reality, it is the basis of the Communication Strategy. How are you going to get that message across to the audience? We have to do research, get to know them, find out what they want and give it to them. But, above all, it provides value because if our content is valuable to the user, our brand will become essential for them.
Following the route marked out by the 5W, we draw a map whose route is completely different from one brand to another.
Have you considered what path your brand is taking? Is it the most appropriate one? Is it the only one?