The anatomy of the perfect blog post: how to write killer texts to delight your digital audience

A good blog post requires a lot of planning, a well-defined structure, insightful writers, strict review and constant updating. Learn step-by-step how to make a blog post that will generate the results your blog desires!

Vitor Pecanha

Aug 12, 21 | 12 min read
We show you the anatomy of the perfect blog post and how to write it
Reading time: 9 minutes
Making blog posts is easy, but the hard part is making sure they achieve the goals you want. After all, you want people to finish reading your post and fall in love with you or your company.

It’s not a simple task, but luckily for you, writing a blog post that meets your goals is easier if you break the process down into smaller, strategic steps .

Today we are going to teach you the complete process of creating a perfect blog post by following each of the following steps:

planning;
structuring;
drafting;
update.

We can tell you in advance that this text only

covers the steps related to the production and maintenance of your post and we will not talk about how to create a blog or distribute your content.

If you are still structuring your list of niger consumer email Content Marketing strategy , we recommend you download our Digital Marketing 3.0 eBook to guide you through the initial steps.

So, let’s get down to business. Keep reading and today you’ll learn all the secrets to writing the perfect blog post!

Planning the blog post
Who is the publication for?
What is the topic of the post?
Choosing the type of post
Investigate, investigate, investigate
Create an attractive brief
Structure the text by subtitles
End the post with a shocking conclusion
Planning the blog post
The most important step in the entire production is planning , it will define the final quality of the publication and your ability to meet the objectives you set.

To begin your planning, the first step is to define the goal of your post: what is its purpose? What do you want to happen when someone reads it?

This question can have multiple answers, but it is important to focus on this goal throughout the content creation process.

Some of the objectives of your publication could be:

win first place in Google for a keyword ;
teach the solution to a process;
to clear up a doubt;
convert visitors into leads or MQLs;
position yourself as an authority;
share an experience or idea;
entertain the reader.
Your post will likely have one of these goals, more than one at a time, or a variety of them, but be careful: remember to keep the goal of your blog post as simplified as possible .

A simple and clear idea will give you the right direction to produce the best content possible.

In the case of this post, for example, the main objective is to teach you how to produce a quality blog post, but we also want to convert visitors into contacts and leads.

Note: We do not recommend conveying this information to readers by telling them about an objective like this, but in this case we made an exception because it is pedagogically useful for those who want to learn how to produce blog posts that convert .

Who is the publication for?
Just as important as knowing that the ultimate goal of your post is to understand who you want to impact on the other side of the screen , but that’s not a job you should do on every post.

Understanding who your readers are is part of developing your buyer persona and is one of the mos

Often, choosing a topic comes before choosing

your goals and defining your buyer persona, but if you’ve thought about a topic, the ultimate goal of your post, as well as the buyer persona you want to impact, are probably already defined.

In any case, it is important to have the objective mapped out and recorded. If you thought of the topic before following the first two steps, make sure it matches your business priorities. If not, save the idea for later in your content production.

In the case of this post, we noticed that no Rock Content content addressed this topic while we were researching for another task we were developing.

The theme was the first thing that came json file: what is it and what is it used for on web pages? up and when we evaluated it, we noticed that it aligned with our marketing objectives and our buyer persona. As soon as we decided on the theme, we were able to easily define the objectives and the buyer persona.

Creative block
If you’re going through a creative block and can’t seem to come up with a topic for your next post, the ideal thing to do is to map out the topics your blog already covers.

For example: Rock Content’s blog covers topics primarily related to Digital Marketing , but also to sales and customer success .

When we need topic ideas, we map out which bw lists topics have already been covered by our content and which haven’t.