Ten steps on how to use a minisite builder in your strategy

A minisite builder helps us develop websites with few pages quickly and often for free. These types of websites usually have a specific objective within Digital Marketing, such as creating a portfolio or a link page. Learn how you can use a minisite builder below.

Ivan de Souza

Aug 12, 21 | 10 min read
Techniques for Using a Minisite Builder in Your Strategy
Reading time: 8 minutes
The website is the hub of a brand’s online presence . This channel serves to concentrate brand information and content, engage the audience, generate leads and — if you have an e-commerce — make sales.

Creating a website is therefore a fundamental step in digital marketing. But have you ever thought about creating minisites for your digital strategy ?

Considering that these types of websites are simpler and provide information to visitors more quickly, they are aim at a specific goal , such as marketing a product or collecting brand links, and can be develop quickly with a minisite builder.

Therefore, below you will learn about the concept

of a minisite, how it can be us in Digital Marketing and the steps to use a minisite creator. Join us in reading:

What is a minisite?
How to use minisites in Digital Marketing?
Top minisite creators on the web
Tutorial to create a minisite
What is a minisite?
A minisite is a website made up of one or list of nauru consumer email a few pages, which offers visitors quick information and content on a single topic. It is usually us in addition to a brand’s main website to meet a specific objective within the Digital Marketing strategy .

The main characteristic of minisites is simplicity. The intention is not to create long pages or offer in-depth content, but to transmit information to users in a more objective and direct way.

For this reason, developing a minisite is also usually easier and faster ; and there is no ne to know anything about programming or design. Many minisite creators are free or low-cost, making their implementation more accessible to all types of professionals or businesses.

Differences between website, minisite, hotsite and landing page
The minisite plays a different role than the website in the marketing strategy . Since a brand’s main website is complete , it has all the information that consumers ne to know and concentrates the marketing content.

It is also an online sales and lead generation tool , especially if it is integrat with an e-commerce site. Therefore, Google should easily find it to gain traffic, build authority and get more results.

A minisite, on the other hand, is generally intend for a specific Digital Marketing action (you will learn some ideas of uses later). Therefore, it is possible to have several minisites that generate traffic to the main website .

You may also think that a minisite is similar to a hotsite or a landing page . However, there are some differences:

The hotsite is usually creat during promotional

periods in order to promote a campaign, and has a deadline to go live . It is usually more visually appealing than the website and minisite, to delight, conquer and engage visitors.

A landing page, on the other customer complaint: how to deal with the situation to the point of making them love your brand hand, is made up of a single page that is totally focus on conversion . The intention is to transform visitors into leads through calls and more direct and persuasive forms.

However, minisites can also achieve this goal but generally have more pages and less commercial appeal.

How to use minisites in Digital Marketing?
You can use minisites in your Digital Marketing strategy in different ways.

Let’s look at the following ideas to take advantage of them:

Link in bio
The infamous “link in bio” can actually be a minisite, did you know? This feature is us on Instagram to direct users to an external page , since, for most profiles, the social network does not allow links to be includ in posts and stories.

Therefore, profiles usually create a page that gathers the links they want to share. If it is a minisite, you can include links, images, information and bw lists content about your business or any topic that requires attention.