Understand how software as a service (SaaS) works and its impact on business productivity

SaaS, or Software as a Service, is an application of technological advancement in a world where access is more important than the license itself. Software does not need to be in a person’s possession, but they must be able to access it and use it from anywhere. Rock Content Editor Sep 11, 21 | 17…

Product Branding: How to Start This Strategy to Boost Your Brand

Product branding is an important strategy that helps consumers identify and differentiate one product from another. Businesses of all sizes can successfully implement it and reap its benefits. Giuseppe Caltabiano Sep 15, 21 | 8 min read Discover the concept of product branding and how to do it Reading time: 7 minutes What makes the…

How long does SEO take to bring results? We support you in answering this complex question

A couple of days? Months? Years? It’s a delicate subject with many variables, but knowing when to expect results from SEO strategies is something all marketers should understand. Valentina Giraldo Sep 16, 21 | 7 min read Find out how long it takes for SEO to generate results Reading time: 6 minutes One of the…

Responsive Web: How to Create a Website that Works on Different Devices

A responsive website is one that adapts to any screen size. This adaptation is not just a technical issue, but also influences the user experience on the website and consumer satisfaction with the brand. Let’s now look at the importance of doing this on your website! Ivan de Souza Sep 17, 21 | 12 min…

Learn 10 key factors of Link Building and optimize your SEO strategy

Link Building is the set of actions carried out with the objective of generating external links to one or more URLs on one website, which boost the strength of their pages by receiving a link that transmits authority to them. Gabriela Muente Sep 18, 21 | 14 min read What is link building? Reading time:…

Learn 8 terrible Content Marketing mistakes and how to ensure you don’t make them in your strategy

Texts without literary quality, no system to track results and poorly planned distribution. These are some of the mistakes we have compiled in this post to help you see more clearly how to correct your Content Marketing mistakes. Valentina Giraldo Sep 20, 21 | 8 min read Learn the main content marketing mistakes and how…

What are booktubers? Meet 4 Hispanic figures who represent this category of digital influencers

This play on words refers to the community of YouTube content creators who make videos related to books. Luis Herrera Oct 1, 21 | 7 min read Find out what booktubers are and which ones exist in Latin America Reading time: 5 minutes They use influencer marketing , which has made them key players in…

Dynamic content: how it works and why you should invest in this strategy

The easiest way to define dynamic content is to call it: a web page that changes based on user input. This type of content prioritizes personalization and can increase engagement with your brand. Valentina Giraldo Oct 1, 21 | 10 min read Discover what dynamic content is and how to incorporate it into your marketing…