The struggle to obtain data from potential clients in order to convert them has become more tactical than insistent. In fact, they themselves come and offer you exactly what you are looking for, you just have to give them a reward. This is a Squeeze Page, here we tell you what it is and how…
Data marketing is, without a doubt, a great ally of content marketing. The use of data can provide much more intelligence to the production of content with the aim of generating better results for the business. That is why it is time to understand how data marketing and content are relat. Camila Casarotto Aug 13,…
Even if you’ve never heard of evergreen content, you’ve probably already come across and read several of them. This post is an example of this type of content, and we’ll mention it later. Vitor Pecanha Aug 18, 21 | 14 min read What is evergreen content and how to create it to delight your audience…
Giuseppe Caltabiano Aug 18, 21 | 8 min read What is a Visual Storytelling Strategy? Reading time: 6 minutes Content Marketing is a powerful strategy to attract traffic and generate engagement. And among all the possibilities, visual content is the one that audiences consume the most. Statistics help us understand the impact of visual content:…
Customer complaints are never something we take comfort in. It’s not nice to know that a customer had a problem when your goal was to provide a perfect experience. But they are also what help us identify process flaws and allow us to turn dissatisfaction into brand loyalty. The important thing is to know how…
The JSON format is us to structure data in text form and allows the exchange of information between applications in a simple, lightweight and fast way. That is why it is so important to know how it is structur and the main differences with the XML model. Ivan de Souza Aug 19, 21 |…
Early adopters are the first consumers to buy a newly launch product. They like to be pioneers and are not afraid to take risks. For this reason, they represent a strategic audience for companies to promote a product on the market. In this article, you will discover how to approach these consumers in marketing and…
ROAS is us to measure the profits earn through paid mia advertising and is a key metric for anyone investing in that type of marketing campaign. Felipe Carrer Aug 19, 21 | 5 min read Find out what the ROAS metric means and how to use it to measure your Ads campaigns Reading time: 4…
Large companies’ websites must have some specific functionalities to fulfill their role, and they must strengthen branding, foresee scalability, provide security, among other functions. This is why it becomes necessary to know what is essential for these websites and what challenges they must face in their development. gar Higuerey Aug 20, 21 | 11 min…
Google MUM is an AI-power algorithm that will make online searches easier by being able to understand any type of content much better and connect different pieces of information to provide accurate answers to complex search queries. Guest Author Aug 25, 21 | 9 min read How Google’s MUM algorithm works Reading time: 7 minutes…
Data is gold in the world of Digital Marketing, so as privacy laws increase, the need to adapt to new ways of collecting and processing data becomes more important. Valentina Giraldo Aug 23, 21 | 12 min read Strategies for managing digital marketing and data privacy Reading time: 9 minutes We can all agree that…
Knowing which keywords can attract more people is essential to the success of your channel. That’s why you should learn how to intelligently conduct the best keyword research for YouTube. Valentina Giraldo Aug 27, 21 | 10 min read How to do keyword research for YouTube Reading time: 8 minutes Have you ever wondered why…