SEO for YouTube is the set of strategies for optimizing channels and videos to improve their positioning in search results. YouTube is the main video platform on the Internet and is also considered one of the main search engines. Therefore, it is important to know how to optimize your content there. Valentina Giraldo Aug 28,…
Dominating the search engine results page (SERP) starts with choosing the right keywords, and that, in turn, starts with using the right tools to help you identify the winners before you publish a piece of content. Luis Herrera Aug 29, 21 | 9 min read Reading time: 7 minutes One of the most important aspects…
The Keyword Research process for e-commerce businesses plays a key role in guiding the production of content and the creation of web pages that increase organic positioning in search engines. Valentina Giraldo Aug 30, 21 | 10 min read How to undertake keyword research for e-commerce Reading time: 10 minutes Good keyword research is the…
Google ranking is the position occupied by a website in the results pages of search engines like Google for the keywords entered by users in search engines. Guest Author Aug 31, 21 | 7 min read Reading time: 5 minutes If you have a website or blog, you may have already done the exercise of…
Selecting the colors that make up a brand’s visual identity is an essential process for awakening memory structures that generate connections between the public and the company that represents it. The result of these emotional links can be expressed through sales and recommendations. Valentina Giraldo Sep 1, 21 | 7 min read Learn how to…
Digital transformation has raised the quality standards of websites. With increasingly specialized tools, it is possible to create and make available relevant content at various points of contact with the audience, add interactive elements and improve the usability of the pages. Website localization is one of these resources, as it allows the language to be…
The SEO report verifies the results achieved and allows your team to have an idea of how to continue the strategy. Understand which metrics you should take into account when creating this report. André Mousinho Sep 5, 21 | 26 min read Discover how to create a complete SEO report on your strategy to track…
Can you imagine making money by sharing photos, videos, reels or IGTV? This is not about luck, but about well-crafted strategies that are successful. So, how to monetize Instagram? We’ll tell you. Gabriela Muente Sep 6, 21 | 7 min read Discover how to monetize Instagram with these marketing techniques Reading time: 5 minutes Instagram…
Not all landing pages offer a high conversion rate, however, they can provide your team with additional data that is very useful for your overall campaign. Ana Paula Viana Sep 6, 21 | 6 min read A high-converting landing page is not always necessary Reading time: 5 minutes When it comes to sales funnels, landing…
Business-to-business sales require a different set of skills than direct marketing to consumers. However, this doesn’t mean that companies should omit their branding efforts as part of the bigger picture, but why is this? Find out why in this post. Giuseppe Caltabiano Sep 8, 21 | 9 min read What is B2B branding? Reading time:…
Web optimization means using SEO techniques to promote a better ranking of your pages. Through it, it is possible to offer a positive user experience, as well as conquer the best positions in search engines. Ivan de Souza Sep 10, 21 | 7 min read Learn the pillars of web optimization and how to do…
Analyzing a website is important to check the points that may be affecting its performance. By fixing loading, security, SEO and many other issues, your website can become an even more powerful sales and branding tool. In this post we will see why this process is so important and how to use it! Ivan de…