FLoC: What it is and how it will change the future of digital advertising

Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by bringing together large groups of people with similar interests. But what role will this program play in a privacy-first world? Ivan de Souza Aug 10, 21 | 10 min read What is Google FLoC? Reading time: 7 minutes As a…