The killer techniques to create valuable content in your marketing strategy and delight your audience

From startups to Fortune 500 companies, everyone is boarding the ship called “Content Marketing” in search of generating valuable content. Valentina Giraldo Sep 2, 21 | 7 min read Discover what valuable content is and how to create it in your marketing strategy Reading time: 6 minutes In the context of digital transformation in which…

Discover the causes of error 500 and how to solve it when it affects your website

Error 500 is the fault that prevents the user from loading websites. The problem can have different origins, from communication failures with the server to difficulties with the browser that the user accesses. The important thing is to identify the possible causes and know how to deal with them. Ivan de Souza Aug 13, 21…

Personalized Marketing: 10 Examples of Brands That Do It Perfectly

Personaliz Marketing is a strategy to enhance the consumer experience and get closer to them, bas on the knowlge of their tastes, habits and behaviors. And all this is possible thanks to data! In this post we will see some examples of brands that know how to use it in personalization. Guest Author Aug 14,…

BDR: discover the role of this professional in the commercial process and his main skills

Business development is such an important role, and such a broad field, that every organization has its own idea of ​​what it is and the tasks it entails, but do you know who the professional in charge of this process is? Of course, we are referring to the BDR. Guest Author A Business Development Representative…

Quick Wins: Discover how to streamline your processes with these quick actions

Do you want to know more about this and see some practical examples? In this article you will discover: What is the concept of Quick Wins? What are the main examples of Quick Wins? How to implement Quick Wins in your company? Read on and check it out! What is the concept of Quick Wins?…

Interactive content in the finance sector: check out 6 companies that have benefited from it

Interactivity has proven to be effective in collecting data, attracting qualified leads, educating customers and optimizing conversions. Interactive content in the financial sector can undoubtedly strengthen marketing strategies, contributing to increased revenue and brand positioning. Edgar Higuerey Aug 10, 21 | 9 min read Examples of interactive content in the finance sector Reading time: 9…

FLoC: What it is and how it will change the future of digital advertising

Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by bringing together large groups of people with similar interests. But what role will this program play in a privacy-first world? Ivan de Souza Aug 10, 21 | 10 min read What is Google FLoC? Reading time: 7 minutes As a…

Adtechs: Understand what these technological tools are and how they can boost your online marketing strategy

AdTech solutions have emerged to help manage paid media and ads, to ensure higher returns and fewer hassles. With the help of automation, businesses are starting to use advertising to their advantage and stand out in the online world. Therefore, it is important to know the implications of that concept. Ivan de Souza Aug 11,…

The anatomy of the perfect blog post: how to write killer texts to delight your digital audience

A good blog post requires a lot of planning, a well-defined structure, insightful writers, strict review and constant updating. Learn step-by-step how to make a blog post that will generate the results your blog desires! Vitor Pecanha Aug 12, 21 | 12 min read We show you the anatomy of the perfect blog post and…

Squeeze Page: Discover what the purpose of this type of capture page is and how to create one

The struggle to obtain data from potential clients in order to convert them has become more tactical than insistent. In fact, they themselves come and offer you exactly what you are looking for, you just have to give them a reward. This is a Squeeze Page, here we tell you what it is and how…

Data Marketing and Content: How to Make Both Work in Your Strategy

Data marketing is, without a doubt, a great ally of content marketing. The use of data can provide much more intelligence to the production of content with the aim of generating better results for the business. That is why it is time to understand how data marketing and content are relat. Camila Casarotto Aug 13,…