Squeeze Page: Discover what the purpose of this type of capture page is and how to create one

The struggle to obtain data from potential clients in order to convert them has become more tactical than insistent. In fact, they themselves come and offer you exactly what you are looking for, you just have to give them a reward. This is a Squeeze Page, here we tell you what it is and how to make it.

Valentina Giraldo

Aug 12, 21 | 7 min read
What is a squeeze page and how to create one on your website
Reading time: 6 minutes
Email marketing is a channel that has enormous advantages, which makes generating quality leads via email vitally important for the growth of our business.

For this Digital Marketing strategy to have a better impact on potential customers who visit your website, it is necessary to create an attractive and effective Squeeze Page that provides you with a list of prospects interested in purchasing your product or service.

Below we will tell you everything you need to know about

A Squeeze Page is specifically designed to list of mozambique consumer email extract a visitor’s email address by offering something valuable in return.

Under its design , it encourages visitors to opt-in to an email or subscriber list to gather more information about the product or service featured on the homepage.

A common practice is to offer free ebooks, educational emails, videos and more.

At first glance, they look similar to Landing Pages , but they have their differences.

What is the difference between a Squeeze Page and a Landing Page

To start, a squeeze page is a specific type of landing page and is made for one purpose: to collect users’ email addresses. Aside from that, landing pages can also be intended to sell a product or service.

Typically, squeeze pages are shorter, contain a minimal amount of graphics, details, and additional information. Their task is to start a buyer’s journey while landing pages work at different stages of the sales funnel .

In this way, the squeeze page can provide us with valuable potential customers. To achieve this, we must optimize the conversion rate of the website from the start.

Why are they important for your company’s digital identity?
Squeeze Pages are important because they allow us to capture a medium that in our digital age is more important than a visitor’s phone number: email, with which we can send proposals to try to monetize the strategy.

When we capture this data, there is an opportunity to improve the customer journey and take them further down the sales funnel and achieve a deal that lasts over time.

And this is where “good” traditional marketing becomes advanced Digital Marketing, with long-lasting relationships with customers.

Now, what can you offer on your Squeeze Page?

Your visitors will be happy to receive:content on a specific topic.
Indeed, before creating your own boost your content marketing strategy with visual storytelling page, you should plan which digital asset will be most attractive to your potential customers.

If users are beginners, they may find more value in a detailed email course or ebook.

On the other hand, if they are busy and always on the go, they may prefer a podcast or an infographic with backed-up information because they can consume the material more quickly or with greater flexibility.

We must clarify that there is no “correct” or “incorrect” offer to use: the important thing is to make the decision based on the statistics you bw lists have about your target audience and the defined buyer persona .