Sales guide: types, sales cycle, techniques and everything to sell more

Sales is the core activity of any business, regardless of size or segment. In this comprehensive guide, you will learn all about sales techniques and how to successfully set up your business operation.

Edgar Higuerey

Oct 6, 21 | 33 min read
Discover everything about sales in our complete guide on the subject
Reading time: 26 minutes
No matter what niche you work in or the size of your business, one thing is certain: you need sales to succeed and stay in business!

Selling is, or should be, the number one goal of an entrepreneur and for good reason, any company that does not put this as a priority is at serious risk.

The problem is that while many entrepreneurs

love what they do and have amazing products/services, they know nothing about sales, let alone marketing .

The secret is to understand that no matter how good your product or service is, it will not sell itself.

So that you don’t have to worry libya email list 100000 contact leads about this problem anymore, we have prepared a super complete sales guide that will help you on your way to success. Here you can see:

What are sales?
What is the sales process?
The importance of the sales process
Study the cycle in depth to increase sales
What are the main sales objections?
Sales Tips: How to Improve the Process?
Inbound methodology and consumer behavior
Inbound Sales vs Outbound Sales
The sales funnel and the customer journey
How to sell more?
How to sell online?
Learn the main sales techniques in the market
Sales vs Marketing: the importance of harmony between both teams
Key sales metrics
Sales tools
How to build a sales team?
How to be a good salesman?
Best selling books
The best sales phrases
Let’s go together to increase sales!

What are sales?
Before we answer you, answer the question yourself, and if it seems too basic you can rephrase it as follows: What is your definition of sales?

If you had to think longer than expected before finding an answer, it means you perceived an unsupported reality when it comes to sales: everyone thinks they already know a lot about it, until they need to take the topic seriously .

Basically, sales involve 2 factors:

a value proposition;
a reward for that offer.
Typically, the offer is a product or service and the reward is money. But consider the example of a free event. The offer would involve the attractions of the event, while the reward requested would be the time and attention of the guests. Do you see how selling goes beyond asking for money for something?

Selling is about offering an item of value in exchange for something. This applies to everything. Even when you need to persuade someone to accept an idea, it is common to say that you need to “sell the idea.”

So a good definition would be:

Sales are like a game in which everyone wins, since both the seller and the buyer benefit from the exchange of values.
What is the sales process?
As we have seen, sales require persuasion and also encompass a valuable offer to the customer. These two factors are 100% under your control as long as you follow clear and proven processes.

In other words, you don’t have to worry about following the rules or innovating every step of the way, but about doing what’s best for your customers. With that in mind, never forget that to build a scalable sales engine, you need to do two things:

know the behavior of the people you want to sell to;
use that knowledge to guide these people until they reach “yes.”
And what is the best way to do these two things? By following well-established steps. That’s where the much-talked-about sales cycle comes into play, a series of stages that you can repeat with all leads and that generate consistent results over time.

The importance of the sales process
Following a sales process means not working with assumptions, but rather a coordinated effort that treats sales as a science and always makes the decisions that are most likely to lead to success.

In the past, there was a belief that selling was a kind of “gift” that a person had to be born with. But today, with the right process structure and tools , you can sell anything without having the profile of a “Wall Street Wolf”.

Another relevant issue in the sales process implement hubspot in just 5 days is to differentiate the types of sales and approach each one in the right way, seeking the best possible results. Ignoring this would be like using the same bait to catch any type of fish, that is, it would be a recipe for failure.

Now, you might be wondering: what are the types of sales? You can divide them into two groups: simple sales and complex sales .

Learn a little more about each of them below!

Simple sales
Simple sales are those that are closed quickly, as is the case in retail sales. The customer enters the store with a good idea of ​​the type of product they want and the role of the salesperson is to read that preference quickly in order to provide good service.

Furthermore, the seller’s goal is to persuade bz lists the customer not to delay the decision and to buy on the spot.