Pledge 1%: Why did Rock Content decide to donate 1% of its shares to social impact initiatives?

In another major step toward accelerating social transformation, we have pledged to donate 1% of Rock Content shares to achieve social impact.

Luana Dias

Aug 16, 21 | 9 min read
1% rock content pledge movement
Reading time: 7 minutes
Through the global organization Pledge 1% , the company is formalizing the reservation of 1% of its shares to support and finance social impact projects in the coming years. The first step was the approval of the Rock Content Board.

Our decision was inspired by global companies we admire like Twilio, Crunchbase and Atlassian. In practice, what does this mean for society and the enterprise market?

In this article you will see:

A brief retrospective;
Equity Pledge Commitment;
What is a capital donation?
Why do we commit?
How do we make this commitment?
The impact of the Equity Pledge;
Our community;
The Rockers;
Our investors;
The future of social impact.
Read on to better understand our next big step in social impact!

A brief retrospective Since 2019, Rock Content has

been committed to generating a positive impact on our environment . To that end, we created Rock.org, a social impact initiative . Despite being a recent sector, the company’s commitment to social impact has advanced significantly over the years.

According to our CEO of Rock Content, Diego Gomes , the commitment to give back to our communities has always been in the company’s DNA.

“ We always care about creating opportunities for growth. It’s in our mission. We started with Digital Marketing education and created list of portuguese timor consumer email opportunities for our talents to make money while doing what they love. It has always been a driving force and today we have amazing stories of people who joined us in this dream and changed their lives: people who found their first job, or even managed to support their families and pay for their education. We want to continue on this path, making sure our commitment to impact is a key part of our legacy! ”

In terms of commitment to social impact, our first initiative was to engage our employees in the idea of ​​being a force for good by donating 1% of their working time to give back.What is a capital donation?
The Equity Pledge means setting aside 1% of our Rock Content equity (i.e. company shares) to invest in social impact.

This action demonstrates our long-term commitment to giving back and sustainably funding social impact work for years to come.

These are some of the global companies committed

to the Pledge 1% initiative:

Twilio ;
Crunchbase ;
Atlassian .
Why do we commit?
We are increasingly seeking to align growth with our purpose, and the Pledge 1% commitment represents the path Rock Content wants to take to achieve a positive impact on the world.

For Patricia Moraes, our advisor and investor and also founder of Unbox Capital, the decision taken by the Rock Content Board to support the Equity Pledge was a natural move within the way the company already operates. In this sense, the decision complemented a culture of giving back that already exists.

“ The Equity Pledge theme says a lot about this, as you create value in your own business, you distribute the value that is generated with others. It is part of the company culture. This passion has always been one of the pillars that most caught our attention in the case of Rock.”

The Equity Pledge is one more way we reaffirm our values. With this initiative, we are leading by example, encouraging other companies to learn about initiatives such as the 1% Pledge and to truly commit to social impact.

How do we make this commitment?

Pledge 1% supported Rock Content throughout the capital donation process, providing materials, references and advice to help us make the best decision.

For those unfamiliar, Pledge 1% is a global how to calculate marketing roi for saas companies? movement to create a new normal, where giving back is in the DNA of businesses of all sizes and stages.

Its role is to inspire, educate and empower all businesses to be a force for good.

Rock Content Commitments:

platform, for underrepresented cg leads and economically vulnerable groups;