Negative SEO: Find out what it is and how to protect your website
Rock Content Writer
Oct 1, 21 | 10 min read
negative seo
Reading time: 8 minutes
If you have a website or a blog, you know how difficult it is to develop SEO strategies that allow you to rank well in organic search results. Now imagine if that entire process is compromis by practices carri out with the aim of harming your website’s positioning.
This practice is known as negative SEO and is scaring many companies.
In this post, we have prepar some tips that will help you better understand this issue and know how to protect your website.
What is negative SEO
Negative SEO is a set of actions carri out with the aim of harming the positioning of a website in search engines such as Google, Bing or Yahoo, for example.
With the Penguin and Panda updates (Google algorithms) a few years ago, the debate on negative SEO practices (such as the concept monaco email list 100000 contact leads of black hat) took on new proportions.
These were us to track and promote sanctions for websites that did not comply with Google’s webmaster guidelines , such as websites that use camouflage techniques and that inappropriately use duplicate content.
In practice, this means that even if you develop an excellent SEO strategy to rank your website high, if you do not keep your website protect, it could become a “victim” of negative SEO actions. In this way, you may lose your position or even suffer more severe penalties from search engines.
seo guide
Who promotes this type of action?
During an Internet search, it is possible to find companies and individuals who report having suffer threats, blackmail and even actual attacks by people interest in harming the positioning of their websites.
But why would anyone do that?
A quick search on the Internet will reveal hackers willing to do the job for as little as $5.
Another possibility mention by those companies that report having suffer attacks is that of competing companies interest in improving the positioning of their own website and, to do so, they carry out negative SEO actions. In this way, they benefit from the loss of position of another website .
The fact is that it is not possible to prict who will carry out such attacks. That is why it is so important to know the potential damage and how to prevent such actions.
What damage can it cause to your website
It goes against the policy of duplication that can cause sanctions
Negative SEO practices can result in content from other websites being copi and plac on other websites, going against the duplication policy of search engines, especially Google.
And if it appears that this action on chatgpt: what it is and how it is us in marketing [2023] your website is intend to harm another website, your site may be subject to penalties , such as ranking adjustments or even exclusion from search results.
It can harm your website’s links
Backlinks allow you to track other websites that link to your site. And that’s not always a bad thing: you can have links to your site on other websites as a way of promoting them.
ADVERTISEMENT
But in cases of negative SEO, the intention is to harm your link , making it have low quality or violate the quality guidelines of search engines. This cmo email list will cause your website to lose positioning in the results.