Marketing statistics to keep in mind for 2021
We’re big fans of content marketing, but there are plenty of companies that still don’t have a real strategy. At the beginning of 2020, SEMrush found that while 91 % of companies are using content marketing, only 77% of them have a strategy in place . That’s really counterintuitive, considering that 69% of the most successful B2B marketers are documenting their strategies — though it probably goes a long way to explaining why only 9% of marketers think their strategy is great .
B2B marketers outsource blogging
Other types of content work. On average, it takes 65% longer to write a blog post than it did six years ago, which explains why 66% of bloggers today post only a few times a month instead of just a few times a week. With blog post sizes increasing and requiring more detail, it’s no wonder that outsourcing content creation has risen in popularity.
65% of brands use infographics. As part of their content marketing strategy , and they are almost equally popular. In both b2b and b2c marketing. 65% of b2b marketers use infographics. And 59% of b2c marketers use them .
Social networks
67% of B2B companies use Twitter as a digital marketing tool. Customers are also fully aware of this, with 77% of twitter users appreciating. A brand more when their tweet is responded to. Six out of ten users expect their tweet to be acknowledged and responded. To within just one hour, which has huge implications. For businesses using the platform.
B2B marketers shouldn’t discount the power of video on LinkedIn. 54% of senior executives share videos with their colleagues at least weekly , and since they’re the ones with the purchasing power, adding great video content to LinkedIn and getting plenty albania telemarketing of likes and shares on the platform is almost guaranteed to lead you to success.
Since LinkedIn’s platform is professional in nature, there is a high chance of success when it comes to B2B leads. B2B marketers say that 80% of their leads come from LinkedIn , while Twitter and Facebook account for only 13% and 7% of B2B leads.
57% of B2B customers access LinkedIn
via a mobile device and account for 60% of all LinkedIn traffic . LinkedIn usage is quite influential in terms of purchasing decisions: 50% of customers say they are more likely to buy from a company they can communicate with on LinkedIn .
LinkedIn is 277% more effective at generating hubspot introduces its new product: the operations hub leads than Facebook . That’s a huge number, and there are brands that will use ads to get even more from LinkedIn, with 65% of B2B companies having gained customers from LinkedIn paid ads .
Social media has been a major driver of lead generation . 66 % of marketers generate leads from social media. Even when they spend just six hours per mobile number list week on social marketing and 1 in 2 say they use social media to conduct market research. Of the social media networks, linkedin is considered. The most effective channel for b2b lead generation . With 80% of b2b leads originating on the platform . However, it’s also not used as much as it could be. With only 47% of marketers actually using linkedin. Despite around 45% having converted customers on the platform.