Learn 18 powerful tools to research keywords and guide your SEO strategy

Dominating the search engine results page (SERP) starts with choosing the right keywords, and that, in turn, starts with using the right tools to help you identify the winners before you publish a piece of content.

Luis Herrera

Aug 29, 21 | 9 min read

Reading time: 7 minutes
One of the most important aspects of search engine optimization (SEO) is choosing the right keywords . We can use the children’s story of Goldilocks and the Three Bears as an example.

Some keywords are hot. Some don’t work. And some are just right for you.

The good news is that you don’t have to guess whether a specific keyword is the best fit for your organic traffic goals —there are tons of great tools designed specifically to help you identify the best search terms and phrases to use in your texts.

Want even better news? There are plenty

of them out there that are completely free.

In this content, you will discover the best free keyword tools that will help you dominate the SERP results.

First of all, why do you need keyword research tools?
Keyword selection is not just nauru email list 100000 contact leads about what seems right to you at a given time, but is a decision made in the context of a strategy.

As an expert in your industry, what you think your target market is searching for online and what they are actually typing into Google may not be the same thing . That’s why you should always do your research .

More importantly, keyword research is about seeing what people are searching for, what terms they are using, and whether it is possible to outrank pages that are already in the SERPs .

By comparing all of these elements with a keyword tool, you can find the right one to boost your overall organic traffic.

18 amazing tools for keyword research
1. Keyword Explorer
Keyword Explorer is the newest keyword tool from Moz, one of the world’s leading SEO companies. It is very comprehensive and helps the reader throughout the entire process of defining a keyword.

It shows the volume (with 95% accuracy), difficulty, opportunity and potential of that keyword. From the tool it is also possible to analyze the pages that are well positioned for that keyword.

2. Ubersuggest
Ubersuggest is perhaps the easiest tool to use of all those we will mention, it is certainly the simplest related to keyword research, since you just have to enter the term, perform the search and see that the site returns hundreds of results.

The best part? You can perform a number

of searches on the tool without having to purchase a plan, although these accesses are limited by login.

3. Keyword Planner
Keyword Planner is the replacement tool for the old Keyword Tool. Both have the same function, which is keyword research. Despite being more focused on keywords for paid media, it can also be of great help in producing relevant content for your audience.

Another very interesting function of this tool is the generation of keywords, that is: the Keyword Planner searches for the best terms that you can use when creating new content .

To better understand how the tool works, check out our complete guide to Google Keyword Planner .

4. Soovle
Soovle is a handy, free tool that automatically completes search term suggestions on different search engines, including YouTube, Amazon, Yahoo!, Bing and Google itself.

5. Keyword Revealer
With this utility you can create a sort of family tree for a keyword , generating several suggestions for new words that you may never have thought of using.

6. HitTail
Also in order to help you find the best ones, HitTail can show you the keywords that may be highly relevant and generate the traffic your website craves.

An excellent option to choose your keywords based on search engine results .

That is, when we use Google’s Keyword Planner, for example, some terms that we extract from there may come from specific trends, meaning that the relevance is no longer as great as at another time.

Seed Keywords is designed to fill these types of gaps, providing the results people are searching for right now.

10. SEMrush
SEMrush is one of the most comprehensive the 5w formula applied to the communication strategy tools on the market . In addition to having keyword research functionality, it also covers aspects such as backlink auditing , content auditing, positioning monitoring, and much more.

Through SEMrush, you can create layouts and track the “health” of your website , as well as allowing you to do in-depth research on your competitors and what keywords they rank for that you don’t.

It is a great option because it is a platform by lists that is already well adapted to the Latin American reality, providing abundant and precise data.