Keyword Research for E-Commerce: The Complete Guide to Planning Your Online Store Content

The Keyword Research process for e-commerce businesses plays a key role in guiding the production of content and the creation of web pages that increase organic positioning in search engines.

Valentina Giraldo

Aug 30, 21 | 10 min read
How to undertake keyword research for e-commerce
Reading time: 10 minutes
Good keyword research is the foundation for any SEO strategy – after all, the first step to reaching your audience is finding what they’re searching for.

When we think of e-commerce or virtual stores, we see that these words have a great impact on the optimization of product and category pages.

If your business is an e-commerce , we will have some peculiarities and some different ways to find the best keywords to use in our domain.

In general, keyword guides focus on “informational” searches. That is, they are searches focused on answering the reader’s questions, such as “what is it”, “how to do it”, etc. They also play an important role in e-commerce strategies, especially for brands that invest in content creation and blogs.

In this post about e-commerce, we will focus on the most common search intent for this type of website: “transactional” searches, which are searches focused on the purchase of products or any other type of transaction.

Therefore, keyword research for e-commerce

will be based on keywords related to the product.

Before learning how to find them, let’s look at some important tips to help you find and invest in the right keywords.

Keep going until the end!

Keyword Volume: Deliver What They Want
It is impossible to do a keyword mozambique email list 150000 contact leads research without considering the search volume of each keyword and, generally, it is the first thing that is searched to define the terms used on a website.

And it couldn’t be any other way. After all, what’s the point of choosing a term with high purchase intent and low competition if no one is searching for it?

That’s why search volume is important. But remember, volume varies from market to market, word to word, product to product.

In some markets, you will find results with a monthly volume of over 100K. In others, you will find a maximum of 1K searches.

You should therefore understand your market very well and use terms from your own niche as a comparison.

Of course, search volume is very important, but you shouldn’t get caught up in it.

Keyword difficulty: the importance of being realistic
Another important tip about keyword research for your e-commerce is knowing how to choose your battles well.

We often base our keywords on search volume alone, after all, we want to rank for the most searched keywords in the market.

However, this leads us to invest a lot of effort in searches that will not give good results. It is very important that you invest in keywords that you really have the possibility of ranking for.

The SEMrush tool (and any other good keyword tool)

has a metric called Keyword Difficulty.

As you can see, the term bookshelf has a difficulty of 88%, which is a high difficulty.

In this case, we can search among variations, long tails , and related keywords for options that have less difficulty and competition.

It is important to emphasize that you should not get bogged down with these values, as they can vary from market to market, but they are still an aid in choosing words.

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Always check carefully which pages are ranking for that keyword. If you see that they are websites with the same authority or a little bigger than yours, it is worth investing.

For this reason, it is important to know how to choose your battles. Imagine that you own a computer dealership. The first word to invest in would definitely not be “laptops.”

Look at the competition you would have in the SERPs .

Keyword Intent: what users want to find
SEO is not about what people search for, but what they want to find.

Knowing the volume and what people are searching for is important, but the most important thing is to understand the intention they have with each search.

Many of the keywords we found have implement hubspot in just 5 days informational intent, for example, “how to put together a puzzle.” These searches are interesting for blogs and explanatory pages. Not for commercial pages.

Look at this example:

Maybe if your online store sells puzzles, you’ll soon want to rank for the keyword “puzzle” – after all, there are over 110K monthly searches.

However, this is a search without a defined intent. The SERP itself shows mixed results, between online games, shops, Wikipedia, etc.

Now, look at the next highlighted search: 1000 piece puzzle.

Most likely, the person will want to buy by lists one, even the size is detailed. The most interesting thing is that the difficulty of this keyword is much lower.