Interactive content in the finance sector: check out 6 companies that have benefited from it

Interactivity has proven to be effective in collecting data, attracting qualified leads, educating customers and optimizing conversions. Interactive content in the financial sector can undoubtedly strengthen marketing strategies, contributing to increased revenue and brand positioning.

Edgar Higuerey

Aug 10, 21 | 9 min read
Examples of interactive content in the finance sector
Reading time: 9 minutes

Companies are becoming more specialized in capturing

the attention of their audience, which is why it is becoming increasingly challenging to stand out. The best copywriting techniques may simply not list of swaziland consumer email bring the expected results if the user does not see something different and striking in the content.

In this way, we lose them and the competition for their attention continues. That’s why we made the decision to produce this content about the conversions that interactive content can provide.

Interactive content has the ability to capture user interest with impressive efficiency, and marketers are increasingly aware of this.

A Demand Metric study showed that:

96% of professionals interviewed believe that interactive content impacts buyer decisions throughout their journey.
90% believe that interactive content is effective in educating customers , while only 60% believe that traditional content is capable of achieving that goal.

68% of participating companies reported

revenue growth within one year after they began using interactivity in their content.
Furthermore, we cannot forget something fundamental: interactive content is a powerful source of primary data . Several companies, even digital marketing and privacy: how to generate business opportunities without losing transparency in the financial sector, have been successful in collecting data with this type of content. And of course, it is also effective in generating engagement, attracting qualified leads and optimizing conversions.

Continue reading to see examples of bw lists interactive content in the finance sector , as well as the benefits of using it in a marketing strategy .

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