HubSpot introduces its new product: The Operations Hub
What are RevOps and what is their function?
Revops are all over the company in one way or another. They are the hub we built to run all operations together. For example, our operations center gives us visibility into customer support, finances, data center configuration, etc. It’s all part of the same vision to continue to drive growth while improving the overall customer experience.
For operations teams that want to spend less time fighting fires and more time driving strategic business value, Operations Hub powers HubSpot CRM with a suite of tools that make it easy to connect, cleanse, and automate your customer data. Unlike siloed data tools, Operations Hub combines an operations team’s full toolset into one CRM platform, uniting all of your customer data in one connected platform. The result: a more efficient, aligned, and agile business, a strategic and unhindered operations team, and a frictionless customer experience.
The challenge facing RevOps
As businesses scale, systems multiply. Employee buys their favorite SaaS apps. Every manager maintains their own spreadsheet. Every team builds their own process. Disconnection occurs. Distrust and miscommunication. To survive and thrive, your business needs to run better. To run better, you need to reinvent operations. You need RevOps. Centralized and not siloed, RevOps aren’t an afterthought; they’re the architects of your growth engine. To perform RevOps, you need a unified operations toolset that connects tools, cleanses customer data, and automates business processes.
What is the new HubSpot Operations Hub?
The three key features of Operations Hub are:
- Data Synchronization (DataSync),
- Programmable automation
- Data quality automation.
HubSpot Data Sync is an automated way to share data between HubSpot and your other apps. It’s done without manual data entry or messy, time-consuming imports and exports. When you use Data Sync, HubSpot talks directly to another app—no spreadsheet required. Data Sync continuously shares data between apps and keeps the information in both systems consistent and up-to-date.
Data Sync default field mappings are free for all HubSpot users, and custom field mappings are available with Operations Hub Starter and later. Operations Hub Professional and HubSpot introduces above include programmable automation.
Programmable automation gives you the flexibility
Build custom actions within your workflows. So, you can use HubSpot automation to power your business processes, even when the processes require information from multiple systems. With programmable automation in Operations Hub, you get all the ease of a standard workflow action with all the flexibility of a custom, in-house build.
With Operations Hub Professional and above, you get data quality automation.
These workflow actions can be used to cleanse afghanistan telemarketing data within your HubSpot account. Whether it’s capitalizing the first letter of your contacts’ names or standardizing the way dates are displayed, data quality automation ensures your data is clean and usable.
What is the difference between using HubSpot Data Sync and third-party apps like Zapier?
HubSpot’s DataSync is different from trigger-based integrations like Zapier or even HubSpot’s own workflows. While DataSync and trigger-based integrations both connect apps, they’re actually doing two different things, and it’s important to understand the difference in order to set up the integration that best suits your needs.
Trigger-based integrations give you a procedural integrating artificial intelligence (ai) with crm | sell more method of integrating. That is: you tell the integration a list of steps. When this happens in this application, it sends this particular information to this other application, and it takes this particular action with it. Trigger-based integrations are great for automating business processes.
You can use them to make a dozen
Different applications work together, as long as you lay out the different steps that are required to get there. You could, for example, automate a process mobile number list where every deal closed in your CRM, generates an invoice in your accounting software, and sends an email notification to your accounting team to process it. Anytime you have repetitive tasks that need to be automated, based on triggers, integrations will be a good way to go.