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HubSpot Integrations, What Are They?

HubSpot integrations are connections between the HubSpot CRM platform and other tools or applications from third-party vendors. These integrations help you automate processes and improve efficiency by connecting different systems and applications so they can seamlessly exchange information and data. Some examples of common integrations include connections to marketing, sales, customer service, finance, and productivity tools.

With HubSpot integrations, users can take full advantage of the CRM platform, automating processes and improving work efficiency. This saves time and effort, and ensures that data is always up-to-date and accessible in one place.

When is it advisable to use integrations?

Integrations are a great option when you need to connect different applications and systems to automate processes, improve efficiency, and delve deeper into functionalities that HubSpot doesn’t cover.

Examples:

  1. You can integrate a digital gifting and rewards program tool , such as BHN Rewards . Integrating this app with HubSpot takes just a few minutes—no IT support required. It puts rewards directly into sales and marketing workflows, allowing you to instantly trigger reward delivery using the criteria you choose, such as a closed date for a deal won. Incentivize your contacts to take surveys, attend webinars, complete software demos, and more.
  2. You can integrate a data enrichment tool with HubSpot to improve the prospecting process. Below we share an example of how we can use an integration to enhance HubSpot. In the example we use a .csv file instead of the direct connection from the marketplace, but if you are interested you can find it here .

 

However, not every business needs integrations. HubSpot is an all-in-one platform that offers a wide range of features, including content management, marketing, sales, and customer service, meaning it’s more than enough for many businesses.

In any case, it is always a good idea to do a tech stack audit to understand. What tools are being used and where further work is needed. This will allow azerbaijan telemarketing list us to identify areas hubspot. Integrations where processes can be improved and choose. The right tools to cover them. Performing this audit will also allow us to understand. If we are paying for tools that perform the same tasks. And can centralize them into a single tool, and it will allow us to check that. Application permissions and payments are in order.

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Tips for choosing integrations

 

HubSpot has over 1,000 integrations in its App Marketplace, here are some additional tips for finding integrations and not giving up on the attempt:

  1. Check compatibility: Make sure the integration you’re considering is compatible with your HubSpot plan, both the module (Marketing, Sales, CMS, Operations, Service) and the version (Free, Starter, Pro, or Enterprise). You can see this this way:
  2. Read the description carefully: The tool description implement hubspot in just 5 days will give you a clear idea of ​​what the integration can do for you and how it integrates with HubSpot.
    • Ex: Aircall integration description
      “Aircall is the cloud telephony solution for modern businesses. Our app is designed to seamlessly integrate with HubSpot and make your tool even more efficient.Find out why  Aircall  is the most installed philippines numbers telephony solution in the HubSpot marketplace, why our customers choose this integration, and how Aircall improves the productivity of their sales and customer service teams.”
  3. Verify privacy and security: Check the integration’s privacy and security policy before installing it in your HubSpot account.
  4. Test the integration for free: If possible, test the integration for free before purchasing it to make sure it works as you expect.
  5. Check reviews and download counts –  this will allow you to gauge the maturity of the integration and ensure that users who have already tried it have had positive experiences.

 

In short, if your company needs to connect different systems to enrich functionalities that HubSpot currently does not offer, integrations may be the solution. But if it is not necessary, HubSpot may be more than enough. The key is to evaluate the current processes and understand what tools are necessary to improve them.

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