How to perform a complete sales analysis for your company? Find out in our guide

Did you know that sales reps can spend a lot of their time on administrative tasks? This leads to them not spending enough time on sales analysis, resulting in them not generating accurate data to create a good strategy.

Edgar Higuerey

Oct 2, 21 | 7 min read
Learn how to perform a complete sales analysis in our guide
Reading time: 5 minutes
Now, to avoid what has been mentioned above, it is necessary to have the correct information at the right time, and for this, a set of indicators is needed that allow the progress or growth of the company to be verified , which will facilitate making the right decisions.

The perfect data set is: sales analysis!

But what exactly does it consist of? If you have this doubt, don’t worry! In this content we will explain everything you need to know about it.

Keep reading!

What is a sales analysis?
It is the practice of generating accurate moldova email list 100000 contact leads information from the collection of data extracted from interaction, such as trends, sales information and metrics.

Sales analysis should focus on developing and improving a short, medium and long-term sales growth strategy. With it we can:

set goals;
determine revenue outcomes;
forecasting an organization’s future performance ;
How does a sales analysis contribute to the sales team?
A well-defined sales analysis provides clarity and focus to the sales team so they can do what they do best: sell .

This is because this analysis allows to guide future commercial actions and provides assertive sales strategies, since it enables:

understand when is the right time to take commercial action;
know what to improve in the sales process throughout the year;
know the changes in sales strategy trends throughout the year;
discover people’s consumption habits;
know if the sales prices are correct ;
detect best-selling items;
learn more about consumers;
know who buys our products;
know when, how often and where our consumers shop.
In addition, a sales analysis helps to discover new market opportunities, create effective sales strategies and reduce the duration of the sales cycle .

It will also give you clarity on the progress of the activities carried out by each of the people on the team and will keep you informed of the achievement of the established objectives.

In addition to all this, they help determine whether the strategies and decisions taken were correct, whether changes should be made and/or new sales processes should be sought.

Therefore, a sales analysis improves team performance, reduces wasted effort, increases visibility of task completion, provides confidence in your actions, and much more

What are the types of sales analysis

There are many different types of sales analysis, as they depend on the areas and size of the business. Among the most common are:

Analysis of products or services
It allows us to understand which are the best-selling products or services and place them in time, according to their life cycle.

It also helps identify which ones are not so popular, which makes it easier to make decisions, whether it is to eliminate them, change prices, move them to another region, etc.

In addition, this analysis allows us to understand the causal links between the customer and the sale of specific products or services.

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Analysis by sales channel
It helps us understand which channels 27 strategies to improve saas conversion rates are the most promising and lucrative. This allows us to make the decision to limit ourselves to those that do work and put more effort into them instead of diversifying our capabilities with those that do not generate significant profits.

Sales rep analysis
With this analysis we can show tables of performance, scope, deadlines and tasks performed by sales executives .

This way you can encourage representatives cmo email list who meet goals and objectives , and train those who are not meeting them so they can improve their activities.