How to perform a complete website analysis to improve its performance

Analyzing a website is important to check the points that may be affecting its performance. By fixing loading, security, SEO and many other issues, your website can become an even more powerful sales and branding tool. In this post we will see why this process is so important and how to use it!

Ivan de Souza

Sep 10, 21 | 11 min read
Find out how to perform a website analysis to improve domain performance
Reading time: 8 minutes
Having a website is much more than just putting pages online. If you want to generate results for your business, you must constantly perform optimizations. Therefore, the process of web page analysis is essential in Digital Marketing .

The purpose of website analysis is to diagnose

page performance and optimization opportunities.

So by fixing issues, you can improve user experience, rank higher on Google , attract more visitors, and increase business conversions.

Next, we will show you:

What is a web analysis?
Why is a website analysis important?
How to analyze your website to optimize its performance?
Don’t miss this unique opportunity to understand how to improve your Digital Marketing results.

Keep reading!

What is a web analysis?
It is a performance audit process with list of marshall islands consumer email the objective of identifying, monitoring and correcting the points of attention that impact its excellent functioning.

With this process, the company extracts more results from the website, in line with its business objectives.

If you have a website just to put information about your company, you should know that you are wasting a powerful Digital Marketing tool.

A website can attract a multitude of potential customers to your business, convert visitors into leads , generate direct sales if it is an e-commerce and even strengthen your brand image.

But a website doesn’t do all this alone. Once your pages are live, you need to maintain constant optimization to achieve these results.

Therefore, website analysis is the starting point to check your performance in relation to various points that impact usability , traffic and conversions. With an analysis diagnosis, you can solve problems and improve the performance of the site.

Loading speed, mobile compatibility and traceability issues are some of those points that may need improvement, as we will see later.

Why is a website analysis important?

A website can be a tool for sales, lead generation, customer loyalty, visitor engagement and brand strengthening .

Let’s now look in detail at how a website analysis can contribute to these results.

Improve user experience
Web analytics looks for areas to improve your design and usability. Problems in these areas hinder your performance because they detract from the quality of the user experience.

Delays in loading, lack of security protocols or difficulty in finding information, for example, are failures that can cause the user to abandon the site, leaving them impatient, insecure and disoriented.

Identifying and correcting these issues through website analysis therefore means improving the user experience. This way, you gain the trust, satisfaction and engagement of visitors, in addition to the results we will see below.

Generate more conversions
By improving the user experience, website analytics also tend to lead to more conversions . After all, without obstacles and difficulties to achieve what they want, the visitor can make the conversion that the brand proposes.

Furthermore, if the user feels comfortable, oriented and safe on the website, he or she has more confidence in the brand, which is a determining factor in the purchasing decision .

Website analysis is concerned with focusing on conversion through design and copywriting . The intention is also to find opportunities to improve the persuasiveness of the pages, leading to more sales and lead conversions.

Improve your positioning on Google

Web analytics includes identifying crawling, indexing, and ranking issues on Google. Therefore, SEO factors (technical, on-page, and off-page) come b2b saas seo: checklist for marketers into the analysis, with the intention of improving site optimization and gaining search engine rankings.

But how important is it to improve your ranking on Google? Well, being at the top of the SERPs means getting the views and clicks of the majority of Google users, who usually don’t go beyond the first page to find what they’re looking for.

Therefore, gaining positions on Google means cg leads boosting organic traffic to your website and attracting leads to your business.