How to choose your brand colors to make it stick in the public’s mind

Selecting the colors that make up a brand’s visual identity is an essential process for awakening memory structures that generate connections between the public and the company that represents it. The result of these emotional links can be expressed through sales and recommendations.

Valentina Giraldo

Sep 1, 21 | 7 min read
Learn how to define your brand colors in branding
Reading time: 6 minutes
Colours are much more than just aesthetics, each one can transmit and awaken a unique feeling that can be associated with a brand. And even if you don’t believe it, choosing brand colours appropriately is essential to successfully building your business’s image.

Branding is, without a doubt, an essential

part of marketing , so we invite you to learn about the value of brand colors and how to apply them correctly to further strengthen your company’s image .

Why are brand colors important?
Brand colors are important because montserrat email list 150000 contact leads they reflect the essence of the company and in the long term they become a reference that strengthens the brand .

Visual stimuli capture the public’s attention and colors play this role very well.

In their first contact, your customers will probably remember your brand colours the most, and they are precisely the ones that help build greater intimacy. Therefore, they can be considered the beginning of the connection between consumers and the company.

How do people respond to brand colors?
Each color influences perception and, thus, can also influence behavior . Understanding color psychology is essential to choose the best options to convey our brand message. That’s why it’s important to know a little more about what’s behind them.

Pink
In its light version it can represent femininity and romance, while in its more intense version it is related to youth and daring.

Red
It is generally associated with danger, excitement and energy. In addition, we now know that it can more easily trigger compulsive shopping.

On the other hand, it is also recognized as the color of love and passion.

Orange
It represents happiness, vitality and energy, although it is also related to fun. It is a stimulating color, both for the brain and for mental activity.

Furthermore, it is associated with accessibility and low costs, which is why it is widely used to convey the concept of savings and profitability.

Yellow
Yellow represents summer and is also considered a symbol of energy and happiness. It is a color related to optimism that transmits positivity.

Green The color most closely associated with

nature is synonymous with tranquility, freshness, safety and respect for the environment. As well as being closely associated with health, it is also related to harmony and relaxation. Eco-friendly products often use this color.

Blue
Blue also conveys tranquility, stability and depth. Closely related to the sea and the sky, it is also associated with health, cleanliness, transparency , trust, sincerity and seriousness.

Violet
The color violet or purple is closely linked to elegance and royalty. It is generally used by brands that want to convey sophistication and luxury.

On the other hand, it is also related to spirituality, esotericism, mystery and magic.

Brown
This color represents the simplicity of the earth and often reflects strength, durability and stability. It is a color associated with tradition and used by classic brands, as well as by companies that want to be associated with the benefits of the earth, such as natural or organic products.

However, brown can also be associated with dirt, so depending on the product or service it represents, it should be used with care.

White
White is closely associated with purity integrating artificial intelligence (ai) with crm | sell more and cleanliness. It usually conveys simplicity, trust and innocence and often represents minimalism.

This color is also associated with the seriousness and transparency of brands.

Black
Black can reflect many things, such as sophistication, seriousness and seduction. It also conveys mystery and can work very well when combined with other colors.

Generally, it is used by classic brands that want to position themselves with authority in the market .

Many brands prefer to use more by lists than one color to represent them and this combination undoubtedly conveys their true identity to the public .