Testimonial Videos: How They Can Help Your Business
How Customer Video Testimonials Can Help Your Business
Video testimonials have been proven to be more effective at engaging audiences than traditional text-based ones. spain telemarketing So if you want to generate leads and close sales, video testimonials can be just the boost you need. Testimonials are the star content that should not be missing from your marketing strategy when it comes to building trust and positioning yourself as an authority in your sector.
If you don’t want to miss out on great business opportunities, ask your customers to share their experiences after using your products or services. Here are some compelling reasons why you should do so:
15 reasons why you should post testimonial videos
1. Build trust between the viewer and the brand
Testimonial videos establish an emotional connection. When a potential customer watches a testimonial video, they develop positive feelings towards the brand. They know that the person speaking has actually used the product or service. how to write a corporate video script in 5 easy steps This builds trust between the viewer and the brand.
2. They capture attention better than text testimonials
Videos are able to capture attention better than plain text. They don’t require readers to spend time reading every word on the screen. They simply watch the message unfold.
3. They create authority and trust
Testimonial videos build authority. telemarketing forum People trust companies that vouch for the quality of their products or services through their own customers. Therefore, they prefer to buy products or hire services from these brands.
4. They create social proof
Testimonial videos create social proof. Social media users share video testimonials as a way to show their peers that something works well.
5. They facilitate interaction
Customers like to watch them. According to research from Smart Insights, 80% of viewers are driven to click on a video review when it is embedded in an article.