Google Analytics 4: Migrating from Universal Analytics [2024]
It’s time to switch from Universal Analytics to Google Analytics 4 to get your company to the top of the search engines and ensure proper measurement of results. Learn more about how to achieve this below.
The ability to measure and analyze the performance of a website or mobile app is vital to the success of any online business, and upgrading is no exception. Google Analytics 4 represents the evolution of data analysis with new advanc features.
What updates does Google Analytics 4 bring? Well, it’s simple: this new tool provides a more comprehensive and complete analysis, which will not only help you understand the company’s performance, but also help you know what the next steps are.
To learn a little more about these changes and the differences between Google Analytics 4 and Universal Analytics, we invite you to continue reading.
What is Google Analytics 4
Google Analytics 4 (GA4) is Google’s new data. Analysis tool design to provide a more comprehensive and complete view of what is happening with the website.
GA4 differs from previous uae email list 2.5 million contact leads versions in that it offers better ways to measure user engagement and interaction, such as scrolling, clicking, downloading a file, etc.
It allows cross-channel and cross-device tracking, which consists of measuring user interaction by focusing on the experience they have on the website across multiple devices in order to optimize brand results.
Advantages of GA4
Google Analytics 4 (GA4) offers a number of advantages over previous versions of the tool, including:
It offers relevant streaming: revolutionize your corporate events metrics. For other digital properties, such as mobile applications. Allowing a centraliz and unifi measurement of what happens in different digital burkina faso leads environments.
Migrating from metrics to know the likelihood. That a user will be part of a conversion and this can be useful to get better control of ROI.
Unify website and mobile app measurement. To understand what’s happening in both environments.