Get the most out of LinkedIn’s Lead Gen Forms

 

LinkedIn is the preferred platform worldwide for B2B lead generation. It has more than 875 million users spread across more than 200 countries and in recent years has consolidated its leadership not only as a tool for generating MQL (Marketing Qualified Leads) but is also considered the most trusted social network among companies.

Their Lead Gen Forms tool is one of the best for B2B lead generation. The forms in this tool use mobile-optimized technology that allows advertisers to collect their leads’ data directly on LinkedIn , without redirecting them to a landing page.

Benefits of using LinkedIn as a B2B marketing tool

Let’s look at some of the reasons why LinkedIn is considered one of the most powerful marketing tools for

LinkedIn ‘s database contains millions of profiles of senior professionals whose businesses you may target. This makes it the ideal place to find your high-value potential clients and promote your products or services.

B2B buyers are constantly looking for online content before making a decision. LinkedIn is also the social network that leads this aspect, followed by Twitter and Facebook, with its posts reaching the figure of nine billion impressions each month.It is not only a social network where professionals look for jobs, it is also used to research the market, get information and read the opinions of other professionals who can influence purchasing decisions. Its large database of professionals allows the published content to reach a large audience.Not for nothing, an estimated 93% of B2B content marketers use LinkedIn to drive organic traffic .

• According to HubSpot’s predictions for 2022, lead generation on LinkedIn will continue to be a top priority that grows year after year, especially for B2B companies that are more likely to take advantage of this social network.Additionally, 47% of all businesses admit to using LinkedIn to increase brand awareness and authority, optimize customer experience and build relationships rather than prioritizing sales.

• LinkedIn generates leads and sales

  LinkedIn is not only a place to connect with potential customers and share content with them, but also a platform where you can convert them and generate business with them. This makes LinkedIn ads more effective for B2B marketers than other lead generation strategies on any other social media platform.

The benefits of LinkedIn for B2B marketing are countless. One way companies generate leads on LinkedIn is through their ads. These ads allow users to link their banner to a landing page and a form. Still, this practice does create some headaches for marketers:

• The speed at which a page loads has an impact on its ability to attract visitors. It is estimated that 50% of Internet users abandon a page that takes more than three seconds to load.
• More than 60% of internet traffic comes from a mobile device. If your landing pages are not 100% optimized for mobile viewing, you could lose all of this traffic.
• Putting too many fields on your forms reduces the chances that a lead will fill it out. According to Hubspot, forms with 5 fields have the highest conversion rate. Each extra field you put in will reduce your results.

What are LinkedIn Lead Gen Forms?

LinkedIn Lead Gen Forms is a tool that allows advertisers to incorporate a specific form in their ads pre-filled with the information found in LinkedIn iran whatsapp number data profiles . This improves the browsing experience for users and reduces the number of fields to be filled out manually in the form.

To collect information from leads, you can incorporate the form into your content campaigns. You can use them in new campaigns or add the Get the most existing ones. It works with the different ads available in linkedin. Sponsored content and inmail.

 

Advantages of using LinkedIn Lead Gen Forms

forms are explicitly designed for mobile use, which is very important in traffic comes from mobile devices.

How does LinkedIn Lead Gen Forms work?

When a user clicks on your ads, they are shown a pre-filled form with their profile information. All they need to do is confirm the information and submit. You will then receive a report of the user, including their name, email,