Find out when is the right time to hire a marketing agency

A marketing agency can boost your company’s results. But do you know when is the right time to hire this service? In this article, we have compiled all the information you need to outsource your marketing service and know when is the time to take such an important step.

Diego Gomes

Sep 11, 21 | 10 min read
Find out how to hire a marketing agency for your company
Reading time: 9 minutes
Marketing is one of the main activities of a company, it is the sector responsible for putting the value of the business on the market and connecting it with its target audience. But for this to happen, companies must dedicate efforts and investments that are often not possible.

In many cases, there is a lack of personnel, funds and time, especially in small and even medium-sized companies. Therefore, the lack of resources means that Marketing cannot carry out its activities with quality, which affects the performance of the entire operation.

It is in this context that a Marketing agency shows its importance in generating results.

That’s why we have prepared this post in which we tell you:

What is a Marketing Agency?
What services does a marketing agency offer?
Why hire a marketing agency?
When is the right time to hire a marketing agency?
How to choose a good marketing agency?
What is a Marketing Agency?
It is a company responsible for managing list of mali consumer email the marketing activities of its clients, with the aim of attracting consumers, increasing sales, strengthening branding and generating value for the market.

Marketing agencies are often confused with advertising agencies. However, their scope is greater.

An advertising agency is concerned with boosting the presence of brands and products on media vehicles such as websites, social media, search engines, TV, newspapers, magazines and many others.
The Marketing agency, on the other hand, encompasses the 4 Ps of Marketing — Price , Product, Place and Promotion — and all the planning, execution and monitoring activities that they imply.
Advertising is part of the P of Promotion , but the agency can also work with pricing , product management and defining sales channels, among other services that involve the complexity of Marketing today.

When that happens, we call on the full-service agency. In other words, it has the experience and the team to manage all marketing strategies, both online and offline.

However, not all Marketing agencies carry out all of these activities.

They often specialize in some area such as:

Content Marketing;
Digital Marketing ;
Inbound Marketing ;
Commercial;
Product;
Internal (Endomarketing).
What services does a marketing agency offer?
Now, let’s better understand what services a marketing agency offers. Keep in mind that activities go far beyond the mere creation of ads or social media profiles.

These activities are important, but they are only part of what the agency does.

Below we will detail these services.

Marketing Planning
A marketing agency is not just about running campaigns. Before any strategy, it is necessary to plan . This means:

analyze data,
set goals and objectives,
define indicators ,
set deadlines,
and build strategies to achieve results.
Planning involves market research, business diagnosis and scenario projection to define strategies with more confidence.

Marketing planning is therefore one digital marketing trends 2023 of the main activities of the agency, as it structures the strategies and defines the best paths.

Market segmentation
In marketing planning, market segmentation is a fundamental activity.

Based on market research and analysis, the agency can segment audiences according to common characteristics and interests and define the company’s target audience .

It is with a focus on the target audience, then, that strategies and campaigns are developed. In this way, they achieve greater precision and cmo email list efficiency, rather than targeting a very broad and generic audience.