Dynamic content: how it works and why you should invest in this strategy

The easiest way to define dynamic content is to call it: a web page that changes based on user input. This type of content prioritizes personalization and can increase engagement with your brand.

Valentina Giraldo

Oct 1, 21 | 10 min read
Discover what dynamic content is and how to incorporate it into your marketing strategy
Reading time: 8 minutes
User experience is the foundation of most online activities today, and brands are constantly looking for ways to improve it.

That’s why dynamic content is a great option, because it guarantees personalized experiences that audiences love.

This type of content, which is receiving a lot of attention in the digital marketing community , is directly linked to the capture of data related to user navigation.

But we’re getting ahead of ourselves!

In this post, we will discuss the following topics:

What is dynamic content?
How does dynamic content work?
Dynamic content vs. static content
What are the advantages of dynamic content?
How to create dynamic content?
Conclusion: Dynamic content is more than just an extra feature
What is dynamic content?
Dynamic content is a personalized web experience based on data .

In this way, the content of websites, emails mongolia email list 100000 contact leads and other pages changes depending on the user’s activities.

This format is becoming more common and aims to provide a personalized user experience .

The main proposition behind dynamic content is to provide the ideal environment for people according to their behavior.

Therefore, every time someone visits a website, their activity on that environment is monitored.

Some interactions such as clicks, product page views, likes, shares, and more are possible points to capture data .

The point is that this behavior will indicate a specific preference for certain products and content .

The next time the user visits a dynamic page, the data will completely personalize the environment based on the last interaction.

The user will also receive emails with personalized offers and their name as the recipient.

All of this is possible because dynamic content is a data-driven strategy .

In other words, browsing data will be the basis for the next experience. This way, the content will never be the same again, constantly adapting to be as personalized as possible.

The most common dynamic content on websites
Dynamic content is not a new or rarely seen feature.

The truth is that this type of mechanism is widespread throughout

Many websites already have dynamic content and the idea is to make them more attractive to those who enter them.

E -commerce is a great example of using dynamic content. Have you noticed that many websites completely change every time you visit them?

The changes are designed to give you more appropriate suggestions based on your recent activities.

That’s why you start seeing recurring advertising for a product you’ve recently searched for or viewed in an online store .

Dynamic content is also quite common on YouTube, basing its homepage suggestions based on the last few videos you’ve watched.

This customization will make the experience more interesting.

The Ultimate Guide to Content Creation for B2B Companies
How does dynamic content work?
Dynamic content uses a b2b software marketing: everything you need to know in 2023 database as a source that is maintained by the website.

Information about the behavior of each user who visits and interacts with the pages is recorded there.

From this information base, create changing standards on the website.

For example, suggested products, the cmo email list person’s location, the user’s name, and other details are adjusted based on who is viewing the page.