Digital Marketing Trends 2023
Digital marketing in 2023 is constantly changing, both due to the social and economic context that it faces, as well as the advances that occur in the world of technology.
That’s why companies ne to be aware of the current trends in order to stay ahead with their strategies. In 2023, trends relat to artificial intelligence, open data, video marketing, augment and virtual reality, among many other topics, are expect.
In this article, we will explore five trends in detail and discuss how they can help businesses improve their online presence and engage their customers more effectively.
Video marketing: The format that is making a strong impact
This strategy involves creating visual, attractive and relevant content that draws the audience’s attention and provides valuable information about products or services being promot.
Video marketing can take list of timor leste consumer email many different forms, from promotional videos, short films, and commercials to tutorials and interviews. These videos can also be view on a variety of digital channels, such as YouTube, Facebook, Instagram, Twitter, and TikTok, just to name a few.
Let’s stop for a moment and consider TikTok, as it was the app that unquestionably mark audiovisual consumption by users.
According to data from Cloudfare ’s latest
Year in Review 2021” report , TikTok manag to Digital Marketing position itself among the three most popular websites on a global scale , competing with Google, the famous internet search engine. Data from Google also show that 40% of young people prefer to search on TikTok rather than on Google .
So the preference for the data driven content: what you ne to know [2025] audiovisual format by many is indisputable and we can see it on a daily basis on social networks, for example Instagram promoting Reels burkina faso leads and extending the time of stories.
A good tip when it comes to better reaching the audience with whom we seek to persuade or generate a bond, is to try to show and appear spontaneous when communicating, but be careful, this should not be synonymous with improvising .
Artificial Intelligence advances… but under ethical regulations.