Do you have a motivated sales team, full of energy and with all the necessary tools to succeed, but despite their efforts, the results are not as expected? What is failing? Many times, it is not a lack of talent or resources, but a lack of focus. Here we suggest you opt for the CHAMP methodology….
You’re looking for new customers for your B2B solution, and you know there are companies out there that need exactly what you offer – but how do you reach them effectively? More importantly, how do you get those interested prospects to become actual customers? It’s time to talk about lead generation services. We often face the dilemma of how…
We are all looking for strategies that allow us to reach our audience effectively, and in this journey, outbound marketing has positioned itself as an essential tool, but also surrounded by myths and misunderstandings. To understand its relevance, let’s remember how we used to discover products and services a few years ago. How many times did an unexpected…
Choosing the right lead generation agency can be a turning point between a constant flow of business opportunities or a campaign that consumes resources without delivering tangible results. For this reason, in B2B, having a strategic partner that understands our goals, challenges and target audience is crucial to achieving sustainable growth. Let’s remember that time when we looked…
Imagine a tech startup in its early years. Its product is solid, its founders have a clear vision, and the market seems receptive. However, the marketing campaigns they deploy fail to resonate with their audience. Their efforts are diluted by generic messaging and disorganized tactics. This scenario is more common than it seems. According to…
Have you ever wondered how much it really costs you to keep your customers? We’re not just talking about money, but also time, effort, and resources. Understanding this cost, known as Customer Retention Cost (CRC) , may seem a bit complicated, but I promise you that it has a direct impact on the profitability of your business….
are cluttered and reader attention is increasingly difficult to capture. Understanding newsletter metrics, therefore, allows you to discern whether your efforts are achieving the desired impact. But how can you tell if your newsletter is working or if it needs tweaking? Let’s think about an everyday situation: we spent weeks designing amazing content for our newsletter. We…
Marketing has moved from a guesswork game to a data-driven discipline. In a world where every click, interaction, and conversion generates valuable insights, learning how to use data to optimize marketing campaigns is not just a competitive advantage, but a necessity. But with so much data available, a crucial question arises: how can we use this information effectively?…
Sending newsletters is an art that combines relevant content, attractive design and, what often goes unnoticed, the ideal frequency . How many times have we asked ourselves if we are sending too many emails or if we should increase the cadence to stay top of mind with our audience? Finding the perfect balance can be a…
The subject line of an email is the first impression you make on your readers , and as they say, you never get a second chance to make a good first impression. There are over 300 billion emails sent every day, so standing out in the inbox is a challenge, but not impossible . And part of that…
When opening an email, we are looking for a unique opportunity to capture the attention of the person on the other side of the screen, and getting that person to do more than just look requires one essential ingredient: a CTA (call to action) in email marketing. That small, but powerful button or link is the bridge…
Email is a marketing channel that is holding its own despite increasing competition from other digital platforms. Newsletters, in particular, are crucial tools for nurturing relationships with prospects and customers. However, within these communications, the element that really determines whether we achieve a specific action or not are the CTAs (call to action). In essence, they are…