What are Google-friendly URLs and why are they important?

Friendly URLs are specifically designed to meet the needs of the target audience and web searchers. Their elements, organized in a logical way, have a positive impact on the visibility and positioning of the website. Rock Content Editor Oct 5, 21 | 5 min read friendly urls Reading time: 4 minutes Implementing an effective structure…

What is customer management and how to do it in 5 steps?

Companies that establish good customer management experience better financial results. Learn the 5 key steps to have solid management in your business! Rock Content Editor Oct 6, 21 | 5 min read customer management Reading time: 4 minutes One of the most important aspects of business work methodology is the ability to listen, understand and…

Business writing: a guide to generating clients with mastery of the written word

Commercial writing is about selling through a written message. With a touch of talent, valuable information and an attractive thread, texts are able to persuade and become purchase generators. Let’s explore this art together! Valentina Giraldo Oct 6, 21 | 7 min read Discover how to write excellent commercial writing for your digital content Reading…

Sales guide: types, sales cycle, techniques and everything to sell more

Sales is the core activity of any business, regardless of size or segment. In this comprehensive guide, you will learn all about sales techniques and how to successfully set up your business operation. Edgar Higuerey Oct 6, 21 | 33 min read Discover everything about sales in our complete guide on the subject Reading time:…

Check out these 11 interactive marketing examples to inspire you to create valuable content for your audience

Engaging your target audience can improve results and help your branding to improve communication. With the Interactive Marketing examples we have collected in this post, you will be inspired to create your own experiences. Vitor Pecanha Oct 8, 21 | 9 min read Discover the most effective interactive marketing examples to inspire your strategy Reading…

Integrating Artificial Intelligence (AI) with CRM | Sell More

On March 6, 2023, HubSpot launched its Alpha version (open for testing) in which it integrates its CRM with ChatGPT AI and its Artificial Intelligence-based Content Assistant. For its part, Salesforce announced two days later its pilot (still without access to its users) that also integrates OpenAI into its systems. Clearly, AI is shaking up…

HubSpot Integrations, What Are They?

HubSpot integrations are connections between the HubSpot CRM platform and other tools or applications from third-party vendors. These integrations help you automate processes and improve efficiency by connecting different systems and applications so they can seamlessly exchange information and data. Some examples of common integrations include connections to marketing, sales, customer service, finance, and productivity…

B2B Software Marketing: Everything you need to know in 2023

B2B Software Marketing: Everything you ne to know in 2023If you work in the B2B SaaS industry, you know how difficult it can be to market your company. That’s because B2B software marketing is a different type of marketing approach than traditional B2C (Business to Consumer) marketing. You’ll ne a dicat team of salespeople and…

How to Calculate Marketing ROI for SaaS Companies?

Marketing ROI is an important metric for any company, and even more so for software-as-a-service (SaaS) companies that rely heavily on marketing to attract new customers and retain existing ones. Calculating SaaS ROI depends on many factors, such as advertising dollars, how many people reach your ads, user behavior data, and more. This metric is…