Early adopters are the first consumers to buy a newly launch product. They like to be pioneers and are not afraid to take risks. For this reason, they represent a strategic audience for companies to promote a product on the market. In this article, you will discover how to approach these consumers in marketing and…
ROAS is us to measure the profits earn through paid mia advertising and is a key metric for anyone investing in that type of marketing campaign. Felipe Carrer Aug 19, 21 | 5 min read Find out what the ROAS metric means and how to use it to measure your Ads campaigns Reading time: 4…
Large companies’ websites must have some specific functionalities to fulfill their role, and they must strengthen branding, foresee scalability, provide security, among other functions. This is why it becomes necessary to know what is essential for these websites and what challenges they must face in their development. gar Higuerey Aug 20, 21 | 11 min…
Google MUM is an AI-power algorithm that will make online searches easier by being able to understand any type of content much better and connect different pieces of information to provide accurate answers to complex search queries. Guest Author Aug 25, 21 | 9 min read How Google’s MUM algorithm works Reading time: 7 minutes…
Data is gold in the world of Digital Marketing, so as privacy laws increase, the need to adapt to new ways of collecting and processing data becomes more important. Valentina Giraldo Aug 23, 21 | 12 min read Strategies for managing digital marketing and data privacy Reading time: 9 minutes We can all agree that…
Knowing which keywords can attract more people is essential to the success of your channel. That’s why you should learn how to intelligently conduct the best keyword research for YouTube. Valentina Giraldo Aug 27, 21 | 10 min read How to do keyword research for YouTube Reading time: 8 minutes Have you ever wondered why…
SEO for YouTube is the set of strategies for optimizing channels and videos to improve their positioning in search results. YouTube is the main video platform on the Internet and is also considered one of the main search engines. Therefore, it is important to know how to optimize your content there. Valentina Giraldo Aug 28,…
Dominating the search engine results page (SERP) starts with choosing the right keywords, and that, in turn, starts with using the right tools to help you identify the winners before you publish a piece of content. Luis Herrera Aug 29, 21 | 9 min read Reading time: 7 minutes One of the most important aspects…
The Keyword Research process for e-commerce businesses plays a key role in guiding the production of content and the creation of web pages that increase organic positioning in search engines. Valentina Giraldo Aug 30, 21 | 10 min read How to undertake keyword research for e-commerce Reading time: 10 minutes Good keyword research is the…
Google ranking is the position occupied by a website in the results pages of search engines like Google for the keywords entered by users in search engines. Guest Author Aug 31, 21 | 7 min read Reading time: 5 minutes If you have a website or blog, you may have already done the exercise of…
Selecting the colors that make up a brand’s visual identity is an essential process for awakening memory structures that generate connections between the public and the company that represents it. The result of these emotional links can be expressed through sales and recommendations. Valentina Giraldo Sep 1, 21 | 7 min read Learn how to…
Digital transformation has raised the quality standards of websites. With increasingly specialized tools, it is possible to create and make available relevant content at various points of contact with the audience, add interactive elements and improve the usability of the pages. Website localization is one of these resources, as it allows the language to be…