Quick Wins: Discover how to streamline your processes with these quick actions

Do you want to know more about this and see some practical examples? In this article you will discover: What is the concept of Quick Wins? What are the main examples of Quick Wins? How to implement Quick Wins in your company? Read on and check it out! What is the concept of Quick Wins?…

Interactive content in the finance sector: check out 6 companies that have benefited from it

Interactivity has proven to be effective in collecting data, attracting qualified leads, educating customers and optimizing conversions. Interactive content in the financial sector can undoubtedly strengthen marketing strategies, contributing to increased revenue and brand positioning. Edgar Higuerey Aug 10, 21 | 9 min read Examples of interactive content in the finance sector Reading time: 9…

FLoC: What it is and how it will change the future of digital advertising

Federated Learning of Cohorts (FLoC) is a new way for companies to reach consumers by bringing together large groups of people with similar interests. But what role will this program play in a privacy-first world? Ivan de Souza Aug 10, 21 | 10 min read What is Google FLoC? Reading time: 7 minutes As a…

Adtechs: Understand what these technological tools are and how they can boost your online marketing strategy

AdTech solutions have emerged to help manage paid media and ads, to ensure higher returns and fewer hassles. With the help of automation, businesses are starting to use advertising to their advantage and stand out in the online world. Therefore, it is important to know the implications of that concept. Ivan de Souza Aug 11,…

The anatomy of the perfect blog post: how to write killer texts to delight your digital audience

A good blog post requires a lot of planning, a well-defined structure, insightful writers, strict review and constant updating. Learn step-by-step how to make a blog post that will generate the results your blog desires! Vitor Pecanha Aug 12, 21 | 12 min read We show you the anatomy of the perfect blog post and…

Squeeze Page: Discover what the purpose of this type of capture page is and how to create one

The struggle to obtain data from potential clients in order to convert them has become more tactical than insistent. In fact, they themselves come and offer you exactly what you are looking for, you just have to give them a reward. This is a Squeeze Page, here we tell you what it is and how…

Data Marketing and Content: How to Make Both Work in Your Strategy

Data marketing is, without a doubt, a great ally of content marketing. The use of data can provide much more intelligence to the production of content with the aim of generating better results for the business. That is why it is time to understand how data marketing and content are relat. Camila Casarotto Aug 13,…

What is evergreen content? We show you how to create evergreen content on your blog

Even if you’ve never heard of evergreen content, you’ve probably already come across and read several of them. This post is an example of this type of content, and we’ll mention it later. Vitor Pecanha Aug 18, 21 | 14 min read What is evergreen content and how to create it to delight your audience…

Boost your Content Marketing strategy with Visual Storytelling

Giuseppe Caltabiano Aug 18, 21 | 8 min read What is a Visual Storytelling Strategy? Reading time: 6 minutes Content Marketing is a powerful strategy to attract traffic and generate engagement. And among all the possibilities, visual content is the one that audiences consume the most. Statistics help us understand the impact of visual content:…

Customer Complaint: How to Deal with the Situation to the Point of Making Them Love Your Brand

Customer complaints are never something we take comfort in. It’s not nice to know that a customer had a problem when your goal was to provide a perfect experience. But they are also what help us identify process flaws and allow us to turn dissatisfaction into brand loyalty. The important thing is to know how…