Boost your Content Marketing strategy with Visual Storytelling

Giuseppe Caltabiano

Aug 18, 21 | 8 min read
What is a Visual Storytelling Strategy?
Reading time: 6 minutes
Content Marketing is a powerful strategy to attract traffic and generate engagement. And among all the possibilities, visual content is the one that audiences consume the most.

Statistics help us understand the impact of visual content: the brain processes images 60 thousand times faster than any text . Because of this, choosing visual storytelling as a tool is becoming increasingly important .

Therefore, if a brand offers good storytelling in a visual

format , there is a much greater chance that the recipient of this message will be engaged. Beyond simply telling a story, this strategy aims to trigger emotions.

A marketing team that knows how to use visual storytelling is capable of achieving impressive results. For this reason, in this post we will cover the following topics:

What is visual storytelling?
What are the benefits of this strategy?
How can a company use visual storytelling?
Which brands are using this strategy?
Keep reading and learning!

What is visual storytelling?
Visual Storytelling is a strategy that aims to st. pierre and miquelon email list 100000 contact leads create narratives capable of involving the public using a wide variety of visual media.

The purpose of the concept is to provoke the brand’s buyer persona to feel attracted to content that addresses the problems they have in common with the main character of a story.

The main difference between the format we are discussing in this post is that it is based on visual content. We are talking about various types of media, such as:

videos;
gifs ;
images;
illustrations;
graphics;
motion graphics;
memes.
You can find examples of visual storytelling with different approaches. The company’s tone of voice is a factor that directly influences how to build this narrative and what format to choose.

For example, if we are talking about a company that uses a casual and fun approach, you can perfectly use a meme.

The main value in the concept of storytelling

is to create a story that generates identification in the target audience.

Video is a very powerful format
Videos have never been stronger than they are today. With the appeal of being visual content, they are in themselves more capable of capturing the audience’s attention and making them engage .

Some data helps to understand how powerful videos are:

100 million web users watch at least one video a day ;
By 2022, video will account for 82% of all Internet traffic ;
85 % of companies use video as part of their marketing strategy .
Video is a very valuable format in which it is possible to create visual productions with more features, display testimonials, real images of consumers. In addition, it has more engagement options, as we show in the statistics presented above.

What are the benefits of this strategy?
Visual storytelling is a strategy capable of generating many gains in terms of engagement. In addition to this achievement, high-quality visual content can generate greater brand perception in the consumer.

A product image , when done well, creates the idea that the brand is selling something of quality. When this image is part of a narrative that highlights the product and creates an idea of ​​purchasing needs, the consumer is much more easily activated.

There are some concrete benefits to adopting

a visual storytelling strategy. Learn about the main ones below!

More engagement
The role of storytelling is to illustrate the audience’s expectations. That’s why visual storytelling creates campaigns that attractively show the benefits of products.

For example, if we are talking about a service, a campaign can show with visual content how beneficial its use is.

Engagement is achieved when the chatgpt: what it is and how it is used in marketing [2023] central character of this campaign achieves some goal using that service. The way the story is told is always designed to show the audience’s problems and the solution they are looking for.

If the consumer was looking for something that could satisfy them in some way, storytelling gives them the answer that it is possible. Engagement cg leads is fast and in a simple process.