Marketing has moved from a guesswork game to a data-driven discipline. In a world where every click, interaction, and conversion generates valuable insights, learning how to use data to optimize marketing campaigns is not just a competitive advantage, but a necessity. But with so much data available, a crucial question arises: how can we use this information effectively?…
Sending newsletters is an art that combines relevant content, attractive design and, what often goes unnoticed, the ideal frequency . How many times have we asked ourselves if we are sending too many emails or if we should increase the cadence to stay top of mind with our audience? Finding the perfect balance can be a…
The subject line of an email is the first impression you make on your readers , and as they say, you never get a second chance to make a good first impression. There are over 300 billion emails sent every day, so standing out in the inbox is a challenge, but not impossible . And part of that…
When opening an email, we are looking for a unique opportunity to capture the attention of the person on the other side of the screen, and getting that person to do more than just look requires one essential ingredient: a CTA (call to action) in email marketing. That small, but powerful button or link is the bridge…
Email is a marketing channel that is holding its own despite increasing competition from other digital platforms. Newsletters, in particular, are crucial tools for nurturing relationships with prospects and customers. However, within these communications, the element that really determines whether we achieve a specific action or not are the CTAs (call to action). In essence, they are…
Asset management: a key tool for managing and protecting family assets. This type of legal entity is presented as the solution for those seeking to preserve and increase their assets through efficient management of real estate, investments and securities. Discover how you can use asset management to optimize tax planning, protect your assets and facilitate…
We often find the expressions UX (User Experience) and UI (User Interface) in the same sentence, but this does not mean that they are interchangeable concepts. While one refers to the user’s experience and feeling, the other is aimed at a more rational side of navigation. Although UX and UI are distinct practices, they overlap and complement each other…
Ongoing customer relationships are an integral part of any business . The continuity of your business depends on the continued support that customers give to your brand, which forces marketing departments to generate actions and campaigns to communicate with them and facilitate their access to their portfolio of solutions and products. The Odoo ERP CRM module not only…
Today, most profitable companies have affiliate marketing programs where they pay affiliates to drive sales, traffic, or clicks to their website. Part of the popularity of affiliate industry is due to the fact that it really works in generating brand awareness, driving sales, and generating passive income. Affiliate marketing contributes between 5% and 25% of…
If you have never done it, affiliate marketing may sound tricky. You may wonder if it’s even legit . Be assured, it really is an excellent way to earn passive income, build your audience, and promote products or services. However, the affiliate industry is very competitive, and gaining traction here is a real challenge. In order…
LinkedIn is the preferred platform worldwide for B2B lead generation. It has more than 875 million users spread across more than 200 countries and in recent years has consolidated its leadership not only as a tool for generating MQL (Marketing Qualified Leads) but is also considered the most trusted social network among companies. Their Lead…
Sometimes there’s minimum payout threshold. It means that affiliates must reach a minimum payout threshold before receiving payments. This amount varies by platform but common thresholds are $50, $100, or higher. If your earnings do not meet the minimum threshold in a given period, they will carry over to the next payment cycle until the…