Artificial Intelligence: What it is and How it is used in Marketing [2023]

Artificial Intelligence (AI) is already part of our daily lives. What would our lives be like without the virtual assistant on your phone, GPS or online recommendation systems? But AI has not only improved our experience as consumers: it has also transformed the way companies do marketing. In this article, you will discover how AI…

Visionary Leadership: How to Anticipate the Future and Inspire Others

Have you ever wondered how some leaders seem to have a sixth sense for anticipating market trends? Have you ever marveled at the ability of certain companies to reinvent themselves just before their business model becomes obsolete? Imagine for a moment that you are the Visionary Leadership  captain of a large ship sailing in uncharted…

Keys to organizing a sustainable and effective corporate event

Have you ever stopped to think about the environmental impact of your latest corporate event? Just imagine for a moment: hundreds of people travelling from different places, mountains of printed brochures that will end up in the trash, excess food wasted, and energy consumption that would make a small town turn pale. Now, what if…

Corporate Webinars That Sell: How to Captivate Your Audience

Have you ever attended a webinar that left you speechless, eager for more information and completely convinced of the presenter’s expertise? Or, on the contrary, have you fallen victim to those online presentations that seem to last forever, where you struggle to keep your eyes open? The difference between these two scenarios  lies in the mastery with…

Streaming: Revolutionize your corporate events

Have you ever organised a corporate event and wondered how to reach a wider audience? Or perhaps you’ve attended one and wished you could share it with your colleagues who couldn’t be there? Streaming is here to revolutionise the way we conceive and execute events. Imagine being able to livestream your  Revolutionize next annual conference…

Key Metrics: Measure the ROI of your corporate events

Have you ever wondered if all those resources invested in your last corporate event were really worth it? Or perhaps you found yourself defending your event budget in front of a skeptical executive committee? You are not alone. In today’s business world, where every penny counts, measuring the return on investment (ROI) of corporate events…

Guide to conducting and managing interviews with influencers

Have you ever felt like your brand message gets lost in the digital noise? Have you ever wondered how to authentically and effectively reach your target audience? The answer could lie in a strategy that is revolutionizing marketing: influencer interviews. Imagine for a moment being able to get your message across through the most respected…