Check out these 11 interactive marketing examples to inspire you to create valuable content for your audience

Engaging your target audience can improve results and help your branding to improve communication. With the Interactive Marketing examples we have collected in this post, you will be inspired to create your own experiences. Vitor Pecanha Oct 8, 21 | 9 min read Discover the most effective interactive marketing examples to inspire your strategy Reading…

Integrating Artificial Intelligence (AI) with CRM | Sell More

On March 6, 2023, HubSpot launched its Alpha version (open for testing) in which it integrates its CRM with ChatGPT AI and its Artificial Intelligence-based Content Assistant. For its part, Salesforce announced two days later its pilot (still without access to its users) that also integrates OpenAI into its systems. Clearly, AI is shaking up…

HubSpot Integrations, What Are They?

HubSpot integrations are connections between the HubSpot CRM platform and other tools or applications from third-party vendors. These integrations help you automate processes and improve efficiency by connecting different systems and applications so they can seamlessly exchange information and data. Some examples of common integrations include connections to marketing, sales, customer service, finance, and productivity…

Implement HubSpot in just 5 days

Today,n speed and efficiency are key to success, HubSpot has become a popular choice among organizations around the world. The reason? The multiple advantages offered by its CRM, its ability to accelerate business growth and its implementation in just five days. How to implement HubSpot in 5 days We recommend seven steps to configure the HubSpot platform in less…

The 5W formula applied to the Communication Strategy

The 5W formula is known to be the simplest and most complete way of presenting information and is used in scientific and police research. Communication strategy applying the 5W The 5W formula is known to be the simplest and most complete way of presenting information and is used in both journalism and in scientific and police investigation…

Situational Leadership: Theory and Examples According to Hersey and Blanchard

In the world of leadership and business management, there are many theories and models that attempt to provide managers with tools to lead teams effectively. Situational leadership, developed by Paul Hersey and Ken Blanchard, is one such model. With various leadership styles and a strong focus on adapting the leadership style to each situation, it…

How to organize a type of business events that impact

If you are wondering how to organize business events that transcend, are memorable and, above all, are effective, in this post we give you all the answers. How to organize memorable corporate events Turning your corporate events into an experience is an art that can only be achieved with creativity. If you want to create a corporate event…

Testimonial Videos: How They Can Help Your Business

When consumers hear positive testimonials from satisfied customers, they believe those stories—that is, they trust what they see. Customer testimonials allow businesses to connect with people, build trust, gain feedback, improve their reputation, and increase their relevance. How Customer Video Testimonials Can Help Your Business Video testimonials have been proven to be more effective at engaging…

How to Write a Corporate Video Script in 5 Easy Steps

Have you put off producing your corporate video because you’re not sure how to get started? We know the struggle. However, knowing that video content helps marketers increase revenue 49% faster than other types of content, the time of keeping your corporate video creation on the back burner is over. A video is only as…

Interim Manager: Key tool to overcome business crises

In today’s business world, especially in the field of family businesses, interim management has become an increasingly common practice in family businesses seeking an effective and flexible solution to address transition situations or significant changes.  This innovative and effective solution for strategically addressing challenges allows for the incorporation of an interim manager with specific experience and skills to lead projects,…

Team Building: What it is and the keys to implementing it

Team building, also known as team building, involves fostering teamwork and interpersonal relationships in a work environment . Implementing team building sessions in a company can improve communication between team members, increase motivation and commitment, and promote a team mentality, essential elements for a healthy work environment. Its main objective is to strengthen interpersonal relationships, foster team…