BDR: discover the role of this professional in the commercial process and his main skills
Business development is such an important role, and such a broad field, that every organization has its own idea of what it is and the tasks it entails, but do you know who the professional in charge of this process is? Of course, we are referring to the BDR.
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A Business Development Representative ( BDR) is a specialist who is responsible for selling products or services to other companies. They are responsible for developing new leads and ensuring that current customers continue to purchase from their company.
The BDR team is responsible for identifying
and securing new potential clients, as well as maintaining and developing relationships with existing clients, and is therefore the first point of contact.
After identifying prospects, they contact them via phone or email to move toward a sales conversation.
Your role in the sales force focuses on generating qualified prospects using:
Cold emails;
Cold Callings;
Qualified call;
Networking.
The BDR is the key to fostering leadership list of micronesia consumer email and establishing more qualified appointments and sales plans that ultimately convert into deals.
4 roles a BDR plays in the sales team
A Business Development Representative must fulfill a series of functions to improve the effectiveness of the sales team, among the 4 most relevant we find:
1. Research new businesses
BDRs are business strategists and must thoroughly analyze the company’s competitors. This means they must:
investigate new markets;
identify business opportunities ;
study different buyer personas and target audiences
connect with potential suppliers and partners.
2. Cold communication
Cold communication is also known as “cold outreach”; it consists of sending emails and cold calls, both of which have the same purposes:
identify the decision maker;
have a qualified contact.
However, the difference is that emails learn how to do keyword research for youtube in our complete guide are less time-consuming, and can be automated , tracked, and forwarded to those who have not contacted us or shown interest within an estimated 10-21 day period to try to schedule an appointment.
3. Qualified call
A qualified call is one made to business bw lists owners, directors, managers or potential clients.