Artificial intelligence in business: we reveal the secrets behind some successful examples

The strategies behind Artificial Intelligence are already in our daily lives, to make products and services more efficient. In this article, we will better understand how companies apply AI technologies to improve the customer and user experience.

Renato Ribeiro

Oct 4, 21 | 18 min read
Discover the value of artificial intelligence in companies and how it has been implemented
Reading time: 15 minutes
If you still believe that Artificial Intelligence is a thing of the future, it is time to take a closer look at the present, as several companies that are part of our routines — especially Internet giants — are already using Artificial Intelligence technologies in their strategies.

When you visit an e-commerce site, search on Google or hire a company’s services, you may already be interacting with intelligent machines without realizing it, because robots are increasingly behaving more like humans.

The intention is to take advantage of the resources

of the digital age to make the user experience increasingly more efficient, agile and relevant.

But, since we don’t always notice marshall islands email list 100000 contact leads Artificial Intelligence used on a daily basis, we prepared this article to show you how big companies use these technologies.

Here you will discover how AI is present in your life! and you will learn:

What is Artificial Intelligence?
Top Artificial Intelligence Technologies for Marketing
10 practical applications and examples of Artificial Intelligence in companies
Business Intelligence Case Study
The biggest challenges for applying AI in business
Conclusion
Are you ready? Keep reading!

What is Artificial Intelligence?
Artificial Intelligence is a concept in the field of technology that refers to the ability of machines to think in a very similar way to human beings; and we often refer to this type of technology with the acronym “AI” or “AI”.

This capability allows machines to understand human behavior, analyze the environment, reason, learn, and make decisions autonomously, without human intervention.

To do this, they need to receive and analyse large volumes of data, which will expand their knowledge and make their actions smarter.

Furthermore, Artificial Intelligence is one of the main elements of the fourth industrial revolution, Industry 4.0, which is also marked by the Internet of Things ( IoT ), Big Data , Cloud Computing , among other concepts.

For this reason, companies are experiencing a digital transformation, which places technology at the center of their strategies and promotes the digitalization and automation of processes .

Artificial Intelligence has thus become essential to create smarter products and services and make organizations more competitive.

The strategies behind Artificial Intelligence range

from recommendation systems for purchasing products to offering predictive prices for a service based on demand.

But don’t worry. We’ll see examples of practical applications later on.

Top Artificial Intelligence Technologies for Marketing
AI is much more than a technology , it also brings together algorithms , codes and data that can perform different functions.

Now, let’s better understand what are the main Artificial Intelligence technologies that can be used in business marketing, as they are often used together to develop better products, services, and strategies.

So let’s look at some of them!

Machine Learning
Machine Learning stands for automatic learning. According to this concept, machines process large volumes of data and identify patterns that generate knowledge about user behavior .

This way, they can continuously learn and improve their decision-making , even without any human intervention.

Deep Learning
Deep Learning is a deep dive into machine learning . It is based on neural networks, which use more complex algorithms to approximate the functioning of neurons and the human brain.

Combined with machine learning—which works in a more linear manner—this concept improves the ability to process data and generate intelligence.

Natural Language Processing
Natural language processing (NLP) is the ability of machines to communicate with people in human language .

In other words, it is the area of ​​Artificial b2b saas seo: checklist for marketers Intelligence that approaches linguistics to understand the expressions, idioms, jargon, syntactic rules, semantic relationships and everyday errors that make human language so complex, that is, an unstructured language.

Because computers use structured language, they bz lists need algorithms and systems to understand humans and give them answers using natural language.