Adtechs: Understand what these technological tools are and how they can boost your online marketing strategy

AdTech solutions have emerged to help manage paid media and ads, to ensure higher returns and fewer hassles. With the help of automation, businesses are starting to use advertising to their advantage and stand out in the online world. Therefore, it is important to know the implications of that concept.

Ivan de Souza

Aug 11, 21 | 7 min read
What is an adtech and how does it work?
Reading time: 5 minutes
As Digital Marketing evolves , new tools emerge every day to make life easier for professionals in the sector. These technologies aim to automate common processes, help manage communication and provide a broad view of results for monitoring.

With this, companies have many possibilities in the online world and are able to achieve their main objectives , and they do so by attracting the right audience and offering solutions to customer needs.

Now, when we talk about marketing technologies, several concepts naturally arise. Among them, we have: MarTech and AdTech, which describe two specific types of applications , and help managers in their daily tasks, with specialized and intelligent support.

Now, do you want to learn more about this topic

and finally understand the difference between MarTech and AdTech?

So keep reading, below you will find valuable information for you and your business, since in this article, we will see:

What are AdTechs?
What are the differences between AdTechs and MarTechs?
Why invest in an AdTech?
What are AdTechs?
AdTechs (Advertising + Technology) are technologies designed to analyze and manage advertising in the digital universe.

In other words, they are tools that allow list of niue consumer email the connection between entities that sell space for ads and those that actually advertise . In this way, they allow companies to obtain income from campaigns and use them for their strategy.

 

They focus on impressions, clicks, conversions, and automate the choice of payment methods. From there, organizations are able to manage their digital campaigns to achieve the best results .

In addition, these applications deal primarily with the two major advertising tools of today: Google Adwords and Facebook Ads .

How did AdTechs emerge?
AdTechs emerged in the context of digital transformation , where companies began to need greater efficiency in their digital advertising.

These tools are being used to deal with media buying and identify the ideal audience , and have become a growing market.

How do AdTechs work?

There are different advertising strategies with AdTech:

One of them is a direct relationship between the advertiser and the entity that sells the space , with a price setting between them. This is called the supply relationship.
On the other hand, we also have a kind of auction of virtual spaces for advertisers , which determines the price based on demand.
There is also the possibility of carrying early adopters: discover how to identify the buyers most eager for innovation in order to capture them out ad exchanges , in which companies offer spaces to others with the benefit of being able to advertise as well.
And ad networks , on the other hand, operate on the basis of packages of space, sold according to the client’s needs.
AdTechs are ideal applications for simple and fast campaigns for organizations, without the need for deep segmentation . Therefore, their objective is to attract the unknown , not yet defined audience; thus, there is a more general reach.

This personalization is done with data on the behavior and characteristics of users on the web, through cookies . In this way, it is possible to bw lists define the most likely people for each type of strategy.