Benefits of Business Intelligence applied to Digital Marketing in 2024
Business Intelligence (BI) is one of the most effective tools we have for collecting, visualizing and engineering data. Among the applications of this group of technologies is digital marketing.
Data is the essence of Inbound Marketing , as it is the way to understand users and to effectively engage in strategies that lead to converting them into leads.
Business Intelligence is the method used to develop strategies that boost conversions and increase ROI by collecting raw data and processing it into valuable information.
What are the benefits of BI implementation? What are the trends in its use? And, specifically, how can this group of technologies enhance your digital marketing strategies ?
Benefits of Business Intelligence in Digital Marketing
We have prepared this article to answer all your questions about the possibilities that Business Intelligence offers you in the implementation of your inbound marketing strategies .
We live in a time when the user is the center of our efforts to promote products and services through content list of indonesia consumer email marketing. This is largely due to a standardization of markets.
Business Intelligence is the best tool to enhance customer experience through data processing.
We are in a context where final products are offered from one company to another with very similar characteristics, features and prices. In this situation, we have made the customer (potential, real, loyal) the centre of the busines.
Data has shown us that the reason that ultimately
Determines a purchase decision is the customer experience. An experience that begins from the moment we attract them to the sales funnel . The key word to achieve their conversion is “personalize.”
And the key to how to use openai’s gpt-4 to create htmls personalizing the sales experience in the marketing process (from product design to post-payment service, including the efficiency of purchasing channels) is data.
The information generated by burkina faso leads users’ actions allows us to understand everything from their needs to their pain points, including their location and payment preferences.
Hence the importance of collecting and processing data entered through forms, purchase orders, interactions with a website, comments on social networks and throughout the entire digital ecosystem.