What does Odoo offer to marketing departments

You’ve probably heard about Odoo lately , a next-generation business management software that was launched in 2005 and is now

the most widely used ERP solution in the world. Odoo is a complete open source business management system with no licensing costs.

One of the features that make Odoo an ERP different from most solutions on the market is its modular architecture.

There are more What does Odoo han 100 Odoo

ERP modules or applications on the market that allow you to carry out multiple commercial, manufacturing, accounting, e-commerce, human resources, and obviously, marketing functions!

Nowadays, marketing and sales departments need tools that make it easier for us to monitor our actions, campaigns and clients. Tools that

unify and simplify our tasks, that allow fluid, simple and effective communication between the department and the salespeople and that also provide the visibility that managers need to have without “stealing” time from the salespeople.

At PGR we have analyzed for you the Odoo modules and applications for Marketing :

• Marketing Automation

To create targeted and automated marketing campaigns, Odoo allows you to set up advanced flows of marketing actions that focus on your leads and efficiently nurture them 24/7.

• Social Media Marketing

Once you’re present on social media, you need to keep it up to date. Odoo allows you to create, schedule, track, interact with your audience and measure the results. In addition to managing your social media posts , with Odoo you can launch popups on your website, interact in a chat with potential customers and connect your online store with your campaigns.

• Email marketing

Design engaging email campaigns in just minutes and have full control over the content and format of your messages thanks to an intuitive japan whatsapp number data drag-and-drop interface. Odoo allows you to use predefined building blocks to generate clear paragraphs, calls to action or images without the need to write a single line of code.

• SMS Marketing

Using SMS Marketing as part of your communication 5 b2c marketing principles that also work in b2b businesses strategy can help you grow your business in niches where emails are not widely used and improve your open rates on smartphones.

• Events

Odoo Events helps you manage your events, whether online or in-person. Organize events, publish microsites for each event, promotehem ej leads and get registrations. In addition, Odoo allows the complete management of conferences, speakers and attendees. It also has a module for access control to your in-person events .

Would you like to find out what your target market thinks? Do you need to know your customers’ opinions? Do you want to evaluate

the success of an event? Measure the degree of satisfaction of your customers with your products or services? Measure whether your employees are happy with their work environment? Well, Odoo also has a specific application for all this.

Odoo ‘s modular architecture allows you to decide which applications your department needs to carry out its work. In addition, they all integrate with its CRM, so you can qualify all your leads based on geographic criteria and identify those that are most profitable for your team.