How to create a complete SEO report on your strategy to monitor your performance

The SEO report verifies the results achieved and allows your team to have an idea of ​​how to continue the strategy. Understand which metrics you should take into account when creating this report.

André Mousinho

Sep 5, 21 | 26 min read
Discover how to create a complete SEO report on your strategy to track the results
Reading time: 22 minutes
Is your SEO generating real results in your Digital Marketing strategy? Can you demonstrate these results to your clients or your boss?

One of the biggest challenges for SEO professionals worldwide — aside from creating content that ranks and generates increased traffic — is being able to show the impacts of a strategy with good reporting.

And of course, a good report should not only show the current situation and the results obtained, but also provide information to define the next steps.

Here you will see how to make a good SEO report

understand what are the main metrics that we should present, how to do a performance analysis and establish priorities for the coming months.

If you want to learn how to prepare a list of mongolia consumer email good SEO report, keep reading, as we will cover the following topics:

What is an SEO report and what are its objectives?
What are your SEO strategy goals?
SEO metrics you can include in your report
Content analysis
How to do a web audit
Overview: Make a report that generates relevant data
What is an SEO report and what are its objectives?
An SEO report is a document that expresses the performance and current status of your strategy, highlighting the positive aspects, points of attention and the next steps so that the strategy obtains the expected real results.

Today, the big problem in general is that we make superficial reports, which do not generate insights and often point to indicators that are not relevant to the company or client in question.

The main objective of a report is to understand the most relevant metrics and monitor their performance.

Let’s see an example:

Would you say the SEO strategy below is successful?

Let’s see: a considerable traffic of more than 1.7 million visits in just one month and more than 18 thousand words indexed among the first 3 positions, a successful strategy, right?

Answer: That depends! As everything in SEO and its multiple concepts indicates.

Suppose we analyze this strategy further and find the following numbers:

Leads generated through organic traffic : 0
Customers acquired through organic traffic: 0

The hard truth for many SEOs (including us) is that traffic and the number of indexed keywords are… vanity metrics! To identify which metrics are most relevant to an SEO strategy, it is necessary to have a very well-defined “details”.

We will talk about that below.

What are your SEO strategy goals?
No, the focus of any SEO strategy is not to rank for as many keywords as possible and generate a lot of traffic.

As we saw in the example, a company can generate a million sessions a day and still not sell anything to that traffic. For example, let’s say you created a great strategy to rank for the following keyword with the Rock Content blog:

673 thousand searches per month! But would it make sense for our strategy?

Searching for “dog” on Google, after downloading an online marketing ebook and finally hiring a content strategy. That is the path that no one in the history of humanity would ever follow.

I know this is a very radical example, but often our strategies are based on words like that. And that’s why, in order to define our metrics, we have to have very well-defined objectives .

Let’s look at some examples.

Increase in sales
What are good metrics for that goal?

organic leads;
branded keywords (words directly related to the brand, for example, “rock content”);
organic sales.
Your strategy may not require much traffic to achieve these goals.

Brand awareness
What if your goal was to improve the perception of your brand in the market?

number of indexed keywords (focused on the Buyer Persona );
organic (quality) traffic;
brand keywords.
Educating the market
If the goal was to educate the market, what metrics would be good indicators?

keywords (related to the market);

organic traffic;
content performance ( time on page / pages per visit / bounce rate ).
The first step for you is to be able to analyze your current situation in a quality way, in order to understand exactly where you want to go with your strategy. If you don’t know where you want to go, you’ll never know when you’ve arrived.

Now that we have clarified this starting point, we can begin our practical part. Let’s see how to make a good report!

To teach you how to do the analysis, we will focus on the points that are the main pillars of an SEO strategy. The priorities, as we said, will vary depending on your objectives.

We will then look at how to do an in-depth analysis that generates conclusions and tasks based on the following main points:

traffic;
classifications;
content performance;
site health;
backlink profile.
So let’s move on!

Important note: The purpose of this content is not to explain how you will organize your analysis. It really doesn’t matter if you are going to use spreadsheets, slides or notepad.

The important thing is that you situational leadership: theory and examples according to hersey and blanchard read this content and learn exactly:

what to analyze;
how to analyze it;
that your reports really take your strategy to the next level.
SEO metrics you can include in your report
Traffic
If traffic quantity as a raw number can be considered a vanity metric, doing a thorough analysis of your traffic is far from an unimportant step.

Understanding your web traffic is one of the most important factors for the success of your strategy. The problem is that traffic analysis is usually cg leads very superficial and only performs the following: