Are blogs obsolete in 2021? Find out the answer

If you are faithfully blogging, but your results are not what they used to be, you may have already started to think that blog posts are not a vital piece of the digital marketing puzzle. However, before you make any drastic decisions, read our text first.

Valentina Giraldo

Sep 13, 21 | 11 min read
Find out if blogs are obsolete today or not
Reading time: 8 minutes
In content marketing, efforts seem to grow in complexity every year.

And since blogs have been around for a long time, in some ways, this leads many to wonder if they are an outdated strategy.

Well, our answer is that blogging is still valuable, but some crucial things have changed and you need to be aware of that. Especially if your blog has fallen by the wayside or you are not getting the results you used to.

So, buckle up and let’s explore in this post

why blogging is still important in your digital marketing strategies .

Quick note: We are writing this from list of madagascar consumer email a business blogging perspective, not a personal or lifestyle blogging perspective.

But don’t worry, if you’re running a cooking blog or a hobby blog, you can still gain valuable insights from this post. (Especially if you’re trying to monetize.)

However, it is good to be clear that we are writing primarily for a business audience that has blogs whose purpose is to rank in the SERP, get organic traffic and generate sales opportunities.

With this clear, let’s start answering the following:

Are blogs outdated?
Other benefits of blogging
Are ALL blogs relevant?
How can you update your blog?
Conclusion: Blogs are far from dead
Are blogs outdated?
No!

Consider this: you are here, right now, in this year reading this post, and you are not alone.

Now take a step back and answer this question: how did you end up with this post?

Maybe you’re a Rock Content superfan, visiting our site daily or weekly and consuming every last resource we produce. If so, you’re a true rock star!

But we’re being realistic here. We know that’s not how blog content works most of the time.

Chances are you landed here because you had a question. That question was most likely some variation of

Provide the information that search engines are looking for

Getting users to your site (and your brand).
No matter what you’re doing, producing, selling or offering, you need to increase traffic and leads, and blogging is still a very effective way to do that – as long as you do it the right way.

Other benefits of blogging
Getting users to your website is the biggest and most important thing blogging can do for you, but there are many other benefits you can still get from blogging. These include:

ADVERTISEMENT

Google rewards fresh content (and its readers, too)
First of all, blogs are one of the easiest ways to add new content to your website on a regular basis.

And this is important, because both Google and other search engines reward websites that have fresh content.

Even just adding new content regularly can help your website rise in search rankings .

How a search engine results page, or SERP, works is a complex topic that we’ve covered in other posts.

But the short version is this: Google wants to provide the best answers for users on its search engine , and it rarely ranks a website that hasn’t been updated in four years as the best answer .

That said, pleasing Google is only part of the equation, as you also need to please your actual human audience, and that human audience just happens to like fresh content, too.

Think about it: is there any reason to visit

a website that hasn’t added anything new since last week?

Not all business websites want or need 27 strategies to improve saas conversion rates visitors to return regularly, but if you’re selling something directly, it’s definitely important to post frequently as it gives users reasons to come back.

Convert users into leads and potential customers
It is common to say that the main goal of blogs is to increase visits to the page and website, but what they are really looking for are leads and clients, not just random visits.

When you target your blog posts effectively, you not only attract random internet users, but you also attract people who are solid leads , with the intention of converting them into customers .

Here’s an example. Let’s say you own a lawn care cmo email list business and decide you want to increase web traffic , so you create a business blog.