13 Ways to Do SMS Marketing Right!

SMS Marketing is a highly effective and timely strategy. Read our content to see 13 tips on how to do direct marketing via SMS!

Juan Andres Corrales

Oct 7, 21 | 7 min read
SMS marketing
Reading time: 6 minutes
There are many statistics that support the idea that we are in a golden age of SMS Marketing, although for many this channel has been overshadowed by WhatsApp and other messaging applications with a digital focus.

Did you know that 90% of people open every

message on their mobile within 3 minutes of receiving it? And that mobile message open rates are 97%, compared to just 22% for email?

With this in mind, the conclusion could not be different: using mobile phones as a marketing tool is an incredibly efficient strategy and practically a must today.

The chance of a customer opening your company’s message on mobile is much higher than on any other platform .

After all, you’ll already have your smartphone in your hand! So, find out now what SMS Marketing is and 13 tips to do it with excellence !

What is SMS Marketing?
How to do SMS Marketing efficiently?
What is SMS Marketing?
SMS (Short Message Service) marketing liberia email list 100000 contact leads is an extremely effective marketing strategy, which basically consists of using mobile messages to communicate with your customers .

Mobile phones allow you to stay in touch with customers, day or night, much more quickly and at a lower cost than if you did it by direct mail , for example.

But it will only be effective, of course, when used correctly. Abuse would only scare away potential customers.

That is why it is essential to know how to do SMS Marketing well.

How to do SMS Marketing efficiently?
Check out the 13 tips we have prepared so you can do SMS Marketing the right and most efficient way!

1. Pay close attention to spelling
It doesn’t matter if your text is only 160 characters long: it must be very well written.

Writing well is one of the essential factors in any type of marketing, and in a text of only 160 characters it is even more decisive.

After all, you already have so little space to convey

a message, and you’re still going to waste and ruin that space with spelling and grammatical errors?

Keep in mind that if the message you send is not well written, customers simply will not take it seriously .

And there is one more factor that increases your concern about writing correctly: nowadays many scams are carried out via SMS .

You yourself must have already received a message saying “congratulations, you won…” an amazing prize that you never competed for, right?

And you can usually spot some scams when you look at the spelling: messages are often misspelled.

So don’t risk your consumers immediately deleting your message or not taking it seriously – be careful with your wording!

2. Send SMS only during business hours

If you wake up a prospect at 6:35 am on hubspot integrations, what are they? a weekend, you can be sure that you won’t get a client, but a detractor.

No matter how unmissable the offer in your message is, the user will be in a bad mood for having been bothered by the notification at an inopportune moment and will not even pay attention.

Therefore, use common sense and send SMS only at appropriate times .

Knowing how to recognize the best bz lists time to deploy marketing efforts is critical to success, across all platforms.